Clothing Sales Is Also A Technology.

Many people think that

You don't need any special skills, just keep your mouth clean.

Another extreme is that sales are a profound art, and those who have such artistic talent must be good sellers.

The two views will lead to the same conclusion: sales can not be learned or learned.

In fact, when we correctly understand what sales are, this is a good answer.

Selling is sometimes an art, but before it becomes an art, it should first be a technology.

Art itself is also based on some basic skills. If you want to become a painter, you must first become a painter.

Don't forget, even Da Vinci started from painting eggs. His later artistic achievements were based on anatomy, physics and mathematics.

Like other traditional professions, sales is a repeatable, manageable, multi process process.

Therefore, different sales industries can form their unique marketing methodology.

As a salesperson, there are also some general and practical theories and techniques that help new starter grow into a qualified salesperson.

On this basis, a good salesperson also needs to have an in-depth understanding of the target customers' industry and their products, has a forward-looking insight into the development of the industry, and has a detailed study of people's cognition and decision-making psychology, so as to develop the sales technology into the art of sales.

One of the main reasons for this recognition is mentality. Salesmen always think they are from.

Pocket money, so always like a beggars, yes, I am sorry.

However, these salespeople do not realize that they are actually providing valuable products and services to customers, helping customers solve their problems.

Another reason for this recognition is the lack of core competitiveness of salespeople.

In such a highly competitive phase of homogenization competition, in fact, it is difficult for us to tell the difference between a product itself and its competitors, so the sales staff will feel that customers are buying their products with "special mercy".

In fact, salesmen ignore the competitiveness of sales.

In fact, such examples are everywhere in our lives.

Someone once recommended to me a small shop that sells clothes. The price of this shop is not cheap, and the style is not very fancy. But the guests are in an endless stream, and word of mouth, business is getting better and better.

The secret lies in the fact that the boss of the shop is a very match person. Every guest who enters the shop will chat with each other. According to the guest's figure, age and occupation, she can match the guests with a very suitable dress, just like a dress consultant.

This shopkeeper, through his own professional advice, makes ordinary clothes fashionable and beautiful, which has become the core competitiveness of this shop.

So far, it is mainly to correct some views on sales mistakes.

Quite a lot

Failure is not due to lack of talent or ability, but rather because of the lack of a correct understanding and understanding of what sales are.

The world outlook determines methodology. If we want to do a thing correctly, we must first understand it correctly.

The next series of articles will give you a detailed description of the marketing problems and ways of finding solutions in the sales process. We hope that we can think and grow together.