Overview Of Clothing Market In July

July clothing The growth rate of market sales is consistent with the overall market performance, and sales growth is less than the level of last month. According to the data of the National Bureau of statistics, the retail sales of clothing commodities in wholesale and retail enterprises above Designated Size in July increased by 18.1% over the same period last year, 0.8 percentage points lower than last month's growth rate.

According to the statistics of the China National Business Information Center, the retail sales of major retail enterprises in China increased by 11.21% over the same period last year, and the growth rate was 0.62 percentage points lower than that of the previous month in July. The volume of retail sales of all types of major retail enterprises increased by only 0.32% over the same period last year, which is also a low growth rate since the beginning of the year.

　　 Sales of major clothing categories this month

male Suit The total market share of the top ten brands is 32.45%.

In July, the top ten brands of men's suits in China's major retail enterprises accounted for 32.45% of the total market share and low brand concentration. Among them, YOUNGOR continues to occupy the top position with a larger advantage. The market share is 9.96%, the other brands' market share is less than 4%, the difference between the second and tenth brand market is only 1.6 percentage points, and the brand competition is fierce.

　　 Women's wear: the top ten brands have a combined market share of 31.81%.

In July, the top ten major retail enterprises in China were women's wear sales. Brand market The combined occupancy rate was 31.81%. Its two brands, VERO MODA and ONLY, occupy the top two positions this month with obvious advantages. The competition among other brands is fierce, the market share is less than 4%, and the market share of third brand ochirly and tenth brand V.GRASS is only 1.8 percentage points.

　 Children's wear: the top ten brands have a combined market share of 33.48%.

In July, the top ten brands of children's clothing sales accounted for 33.48% of the total sales of children's clothing. The market share of all brands is below 6%. Barbara At the top of the list, sports brand Adidas ranked second, while Ann and NIKE, another sports brand, ranked third and fourth. The fifth brands had less than 4% of their brands, and the competition was more intense.

　 Sportswear: the top ten brands have a combined market share of 67.4%.

In July, the market share of the top ten brands of sportswear sales in major national retail enterprises totaled 67.4%, and the 2/3 market exceeded the market share of the top ten brands. Among them, two foreign brands NIKE and Adidas occupy the top two, while local brands Lining ranked third and fourth. After that, the overall market share of the brand is less than 5%, and the competition is relatively fierce.