Fu Anna: Speed Up The Pformation Of Channels, Pay Attention To Design And Reject Homogenization.

Industry leader "Luo Lai"

Bad performance, operating income in the first half of 1 billion 40 million yuan, an increase of 3.31% over the same period, but net profit fell 17.7% year-on-year.

Meng Jie home textile business income and net profit increased by 2.10% and 11.27% respectively over the same period.

Compared with the declining trend of the two enterprises, fuanna has a good momentum in the first half of this year.

In the first half of the year, the company achieved operating income of 758 million yuan, an increase of 24.83% over the same period last year, and realized a net profit of 109 million yuan, an increase of 27.61% over the same period last year.

Data show that from 2010 to the first half of this year, fuanna's profit growth is greater than its revenue growth.

But similar to the whole industry, fuanna is also facing greater inventory pressure and needs to speed up to adapt to consumer buying habits.

And so on.

How to solve the above problems? Fu Anna, Hu Zhenchao, recently accepted an interview with reporters.

Focus on design and reject homogenization

Yang Zhaohua, President of China Household Textile Industry Association, believes that one of the biggest problems in the home textile industry is homogenization.

How can rich Anna stand out in the "homogenized product" of the industry?

Hu Zhenchao: for the home textile industry in pition, enterprises with foresight and diversity will win.

From the beginning

To the design of material structure, and then to the design of material composition, every step of Fu Anna pays attention to originality and creativity. This is also the beginning of our challenge to homogeneity of home textiles.

Over the years, fuanna has always adhered to the positioning of "art home textiles" and achieved the brand recognition of "breaking labels and recognizing them".

In the first half of this year, fuanna launched more than 120 new products and more than 400 new products, providing consumers with more "core value" products.

Since design has always been the advantage of fuanna, what are the characteristics of fuanna's design team?

Hu Zhenchao: fuanna's innovation benefits from the technical strength, and the technical foundation accumulated over the years has laid the foundation for the realization of "art home textiles".

Fuanna is one of the largest R & D technicians and independent intellectual property rights companies in China's home textile enterprises. At present, there are about 100 full-time R & D teams.

The biggest reason for our strong design ability is that our chairman, Mr. Lin Guofang, has taken up the position of chief designer personally and attached great importance to the improvement of design and research capabilities.

Foreign well-known textile enterprises, such as Italy Zucchi, will choose to cooperate with high-end clothing brands when they develop to a certain stage.

Hu Zhenchao: at present, in the home textile industry, fuanna has already had its own DNA characteristics, and the brand culture has risen to the degree of no need to see trademarks.

In the future, fuanna's "original" footsteps are endless, insisting on developing her main business and continuing to do the brand long run of the home textile industry for 100 years.