Media Meeting Of Haining China Leather Expo Held

At a large art show called "Rising Tide, Haining", 2012 China's "New Year"? Haining Chaozhou International Expo opened grandly. At the same time, as an important part of this Haining Tide Expo, the 19th Haining Haining China Leather Expo, which represents the traditional characteristic industry of Haining - leather industry, also officially opened. Haining is currently the largest leather industry base in China. The production and sales of leather, fur clothing, leather goods and related products account for about 1/3 of the country. It is known as the "Leather City of China". Haining China Leather City, the largest and most influential leather professional market in China, is also located here. At present, the leather city has an area of nearly one million square meters in the Haining headquarters market, with an annual passenger flow of more than 5 million people and an annual turnover of more than 10 billion yuan. At the same time, it has also built sub markets in Tong'erbao, Liaoning, Shuyang, Jiangsu, Xinxiang, Henan, Chengdu, Sichuan and other places. Beijing, Harbin and other places are also planning to build. The territory and influence of Haining leather industry is expanding to all parts of the country.

In the development process of industry and market, Haining people have always regarded exhibitions as a powerful driver of characteristic economy. Haining China Leather Expo Founded in 1994, it is one of the professional expositions with the longest history, the largest scale and influence in China's leather industry. All previous leather expositions have played an important role in showcasing innovative achievements of leather products, releasing the latest leather fashion trends, discussing the development direction of the leather industry, and promoting the transformation and upgrading of the leather industry.

This year, the 19th Haining Haining China Leather Expo is more innovative in content and concept, injecting new vitality into the transformation and upgrading of the current traditional leather industry, which can be called the perfect integration of "innovation tide" and "fashion tide", mainly reflected in the following aspects:

1、 Integrate the advantageous resources of the leather industry and accelerate the pace of international cooperation. During this leather expo, the "Sino foreign leather industry cooperation and development forum and the second annual meeting of China Leather City Brand Alliance" was held, and representatives of domestic and foreign leather brand enterprises, industry associations, leather clothing king, leather clothing king, leather famous clothing and other well-known leather enterprises gathered in Haining, Focusing on introducing foreign famous brands to Haining for group development and the way and mode of cooperation and joint development between Haining enterprises and well-known leather institutions at home and abroad, it provides new opportunities for the cooperation and development of Haining and even China's leather industry.

2、 Innovate the format of the leather market and promote industrial cooperation in different places. During the current leather expo, the Haining China Leather City brand flagship store square with a floor area of about 180000 square meters officially opened. This newly opened market will absorb well-known leather brands and related products at home and abroad to enter and operate, open up a new market model in terms of regional distribution and functional positioning, and lead the development of domestic professional markets. At the same time, the 450000 square meter Chengdu Haining Leather City in Sichuan Province and the 130000 square meter Tong'erbao Haining Leather City Phase II market in Liaoning Province were also opened and operated during the leather expo. The three newly built markets not only increased the business area of Haining Leather City nationwide by nearly 800000 square meters, but also built a good platform for the innovation of Chinese leather market formats and the cooperation of leather industry in different places.

3、 Grasp the driver of "design innovation" to improve“ Leather fashion ”Connotation. During the current leather expo, an exhibition of research achievements on Chinese leather and fur fashion trends was also held. Professor Wu Haiyan, the dean of the School of Art and Design of the China Academy of Fine Arts and a famous Chinese fashion designer, and his team led the research on the current leather fabric selection, process, clothing style popularity, development trend and other aspects, And the research results will be presented statically. At the same time, the opening ceremony of "Haining Leather Industry Provincial Characteristic Industrial Design Demonstration Base" was also held. The base will take leather design research and development as the guidance, encourage the innovative development of enterprises, improve the design strength of enterprises, deeply strengthen the adjustment of industrial structure, and promote the upgrading from "Haining Manufacturing" to "Haining Creation".