How Can Clothing Be Displayed To Attract Customers?

The display of clothing shops is a big problem related to the design of enterprise image and the attraction of passenger flow. The relevant personages elaborated this. Experts point out that Clothing store The exhibition should be conspicuous, attract people to consume at home, and enjoy the freshness and comfort of space design.

Some people think that the customers who are attracted by the appearance of the store should be the people who consume in our shop. In fact, this is not necessarily because many customers do not have a clear buying tendency before entering the door. If they are excluded from the design through the appearance design, the potential consumers will be reduced. In the shop style and color selection, we should embody our own characteristics. For example, children's clothing and clothing stores should be bright and bright in order to attract small customers.

A French expert believes that brand clothing must pursue the unity of image in the display of clothing shops. For example, the exhibition of "Benetton" is striving to win the best display position of clothing and clothing shops for the sale of main products. Usually a model portrait is placed in the center of the clothing shop. In both sides of the honeycomb container, neatly stacked all kinds of clothes are given to people with a wide array of images and a rich variety of feelings. The characteristics of "Benetton" are very distinct. From a long distance, people know that it is the same.

Shop layout has the following principles: first, upholstery is simple and good, and can not be noisy. There used to be a clothing store that made great models of the walls. customer Standing in the bottom feel very depressed, and after entering the door only pay attention to models, no longer pay attention to the goods. Facing the direction of the main stream, such as the high position of the wall and the line of sight, as well as the display surface covered by the 65 degrees of radiation on the sides of the view, the booth of the main channel, the booth beside the cash register, etc., are all the better display points. The two is to pay attention to the customer's moving line, that is, the way customers enter the counter.

Customers should be able to see, touch, understand and take care of the displayed products. At the same time, they should also take care of the service lines: that is, whether the salesmen can provide customers with timely consultation and timely replenishment. Clothing and clothing stores are generally not large, we all hope that customers can shop around the entire store to generate consumption opportunities, so the display of goods and equipment should be changed a little more, in order to encourage customers to stay longer.

stay Clothing display The basic requirements are neat, beautiful, easy to take, well packed, three-dimensional and clear. The goods on the shelves should be uniform and uniform, and the price tag and bar code should be complete. We should also pay attention to the arrangement of color series and styles. Color can be from shallow to deep, and styles should be matched with each other. The basic features of display goods are: Triangle (with sense of stability) and duplication (that is, repeated use of the same shape, which can produce a wide variety of effects, expand consumer demand), symmetry, asymmetry, straight line formation, radiation composition and so on. "The application is wonderful, with a single mind", which can be grasped according to the specific circumstances.