Children's Brand Test Water Electric Shoes Online Online Shopping Mall

Industrial competition is becoming increasingly fierce and diversified, and the offline market is constrained by high labor costs. Therefore, e-commerce has become an important channel for new brands to rise and small and medium-sized brands to become bigger and stronger. It has also become a market space for children's industry to wait for deep tillage and digging.

　　 Leading brands try water business

At present, most of Fujian Children's shoes Brands conform to the trend of e-commerce development and are involved in the field of electronic commerce in varying degrees. In particular, under the leadership of some professional e-commerce teams or the leading brands of online sales, some brands have accumulated a lot of experience in the operation of e-commerce. The leopard invited the team to take charge of the whole operation.

"The current China, as the parent of children's shoes, has grown up from the Internet age. Most of their consumer shopping habits and brand and product cognition are from online channels. They are keen on fast and convenient online shopping, and are willing to record and share children's growth on the Internet." Chen Shuqing, general manager of creative industries in Liuhe, Quanzhou, said that through the means of e-commerce, the brand building and product sales of children's shoes have become a rational choice for enterprises to break through.

The ABC brand, which has over 1000 physical stores, set up an e-commerce operation center in Xiamen in May 2010. Its sales volume was close to 50 thousand without advertising in Taobao. At present, in ABC The sales volume of the Tmall brand flagship store has reached 4500 pairs. In addition to the self built team, ABC is also working with e-commerce hosting companies to jointly promote brands on other platforms.

　　 Children's shoes online shopping mall

The success of some children's shoes enterprises in the test of water electric business sales has given rise to more hesitant businesses. In order to focus on the electricity supplier market and avoid conflict with offline channels, many enterprises have launched the online Amoy brand with the electricity supplier as the sales platform.

A few days ago, the children's shoe net shop, which was set up by a number of shoe companies in Fujian, launched the first online brand, "Pocket Monster", which will be sold at the children's shoe net mall at the end of the year.

Coincidentally, the children's shoes also launched a new marketing brand "encryption dog" this year. The general manager of the children's shoes, Dai Jiao Po, hopes that with the help of the more than 10 years' professional production capacity of children's shoes and the operation of professional electronic business team, the encrypted dog will become the leader of children's "Amoy brand". In addition, Kate children's shoes are also registered with the e-commerce brand "one baby". Tmall Jingdong mall, shop No. 1 and other electronic business platform opened a flagship store on the Internet.

It is understood that the children's Amoy brand "green box" has created a record of 10 million 500 thousand sales in November 11th last year, and spent more than two months to raise 120 million yuan successfully, becoming a myth in the industry.

Analysis of the industry, with the "Mai Bao, Yu Ni Fang, seven grid, Han Yi house" and other "adult Amoy brand" in the first World War, as well as brand e-commerce transformation and upgrading and small and medium-sized store brand operation of the competition, more and more Amoy brands will enter the public eye in the future, and the children's brand will also rapidly expand in this network creation boom.