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He Jinchang Wins In Seventeen Years: Defensive Marketing Creates Leader Brand

In the past 17 years, Jinchang has been focusing on the production of shoes with high strength, and has grown from an unknown small factory to the largest manufacturer of high-end shoes in China and even in the world. During the period, the number of counterfeiters and competitive brands, such as the so-called strong start and advertising bombing, no longer exist, and He Jinchang seldom seems to rush to the wave of marketing.