The 21 China International Costume Fair Unveiled Bosideng, Revealing The International Standard.

In March 26th, the twenty-first China International Costume Fair (CHIC2013) was unveiled at the Beijing China International Exhibition Center (P).

The world famous brand Bosideng carries its 9 major projects, including Bosideng, Xue Zhong Fei, KangBo, ice and down jacket, Bosteng men's clothing, Bosideng (UK), JESSIE (Jesse) dress, Mogao casual wear, RICCI.CLUB (Ruiqi) women's clothing, etc. the brand is gorgeous, and the huge "four seasons, multi brand and internationalization" lineup displays the unique Oriental beauty and international standard. It is widely regarded as an outstanding representative of the Chinese clothing industry "brand strong, pformation and upgrading" and international development.

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"P", especially the brand of Bosteng (UK), has returned to China for the first time. The pure British style high-end men's clothing and the eagle's new LOGO like flying wings are all refreshing, showing the outstanding achievements of Chinese clothing export brands and overseas markets, which has aroused strong attention from the fashion industry both at home and abroad.

Some commentators believe that the return of Chinese clothing "overseas Legion" once again shows that fashion has no borders and no borders in the context of globalization. Chinese clothing urgently needs to accelerate its pformation to high-end, fashion and internationalization.

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< p > China International Clothing Fair is known as "the first show in China" and "the first Asian Fashion Exhibition". This exhibition has attracted more than 1000 brands in 19 countries and regions.

Bosideng boldness in the E1 men's wear hall to launch the 1152 square meters of the largest exhibition hall, the 9 major brand highlights.

The product category includes both the down jacket of the industry and the four seasons project of men's wear, women's wear and casual wear, which has grown steadily in recent years. It not only shows the excellent design and development ability and brand operation level of Bosideng as an integrated apparel brand operator, but also shows the unyielding bearing of the leading brand in the industry.

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< p > after 20 years of rapid growth and market baptism, Chinese clothing has entered a pitional period of adjustment and pformation.

Gao Dekang, chairman of the National Federation of textile and garment industry and chairman of the board of directors of Bosideng International Holdings Limited, said that the winning way for Chinese clothing is to focus on quality, innovation driven and product development.

Whether entrepreneurs or ordinary clothing practitioners, we should be calm and behave, and work together to enhance the position and level of China's apparel industry in the global market value chain.

"Chinese clothing can not always be mixed up in low levels and low added value quagmire.

Now, our internal and external conditions are much better than before. We should take the initiative to adapt to the global competitive environment, adjust and innovate the development mode, and enhance the internal driving force of enterprises.

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Since last year, Bosideng focused on the strategic objectives of "four seasons, multi brands and internationalization", and vigorously promoted brand management, fashion innovation, business model innovation and industrial chain integration. P

In the domestic market, the brand operation of Bosideng, Xue Zhong Fei, KangBo, ice cream and ice fly has been realized for the first time, consolidating and expanding the leading position in the down garment market.

In the international market, the Chinese clothing brand has set up a precedent for developing high-end high-end markets in Europe's first tier cities, and has set up flagship store and European headquarters in the UK.

And to Hugo Boss and Ted Baker and other high-end brands, with a new market positioning, brand image and "Chinese brand, local design, global procurement, local marketing" business model in the United Kingdom "opening up territory".

At present, Bosideng is continuing to strengthen the UK project management, and will launch the UK e-commerce and the sale of counters in high-end department stores in a timely manner, and gradually expand to other European countries.

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< p > Gao Dekang stressed that Chinese clothing should be bigger and stronger. Speed, scale and low cost are important. It is more important to realize the pformation from product quality and creativity to win in business mode and win by management.

In his eyes, this is the ultimate "positive energy" in an invincible position.

"We need to believe in brands, build brands, rely on brands, boldly" go up "," go out "," go in ".

Because only the brands that have been developed in the global market have the spirit and strength to win.

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< p > he said that Bosideng will strive to enhance the core value of the brand and continue to move towards the high end of the industry value chain and become a truly world-famous brand.

This is the "Chinese dream" pursued by Bosideng people.

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