Silk Fashion Group Buying In China, Discount For Market, Sad And Happy Days

The sale of "P" in big fields and group buying is not pleasant or sad for Bestseller.

As the first batch of foreign investors to enter China, a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > alligator, one of the largest fashion groups in Europe, the fashion dress was first settled in orth rice in the beginning of this month, and also opened in Taobao Juhuasuan recently.

Despite the appeal of the discount, fashion sales are booming, but in the industry's view, under the fast fashion and the electricity supplier's compels, from the initial discount cycle to the year-round sale, the fashion fashion has gone down.

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< p > the discount is as low as 70 percent off, and the price falls from 600 yuan to 100 yuan. Sales of ONLY, VERO MODA, JACK JONES and SELECTED "four little students" are good.

Beijing Business Daily reporter found that in the Juhuasuan brand group, most of the 29 3 fold SELECTED men's wear has been sold out.

Its brother brand is also a popular product of Juhuasuan platform.

Compared with the red light of the electricity supplier, the first fashions for the ole Lai fashion also found a feeling.

According to the director of Fangshan ballet rain, the sales have made great breakthroughs.

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Although P is still selling well, channels have shifted from shopping malls to discount stores and group buying.

Silk fashion seems to have gone out of the year.

In this regard, JACk JONES JONES responsible person said that the group is still in line with Europe, adhere to the two discount season in July and January, but many dealers have irregular behavior.

Therefore, the company has gradually recovered dealership's agency rights.

However, the fact that the Beijing Commercial Daily reporter investigated is that in the Jun Tai Department store, ONLY's "100 yuan reduction of 30 yuan" activity just ended soon.

In mid April, VERO MODA's similar activities were also staged at Wanlian shopping center, Beijing Hualian.

In March, men's wear JACK JONES even joined blue island mansion's "38 quarter" promotion Corps.

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Less than P, ZARA, H&M, UNIQLO, and other fast fashion brands, compared with Nike, Adidas and other brands, bestseller fashion has been more affected.

Beijing Business Daily reporter learned that this year, H&M plans to open 50 stores, GAP 35, and UNIQLO issued a bold statement to open 100 stores.

Accelerating the layout of stores and infiltrating the two or three tier or even low line city market by layer is the common goal of H&M, ZARA, UNIQLO, GAP and other fast fashion brands.

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< p > fashionable dress has obviously felt threatened and actively adjusted its strategy in China.

"This year, the company changed its expansion strategy to focus on clothing quality and design.

At the same time, the company bid farewell to the "closed door" situation for many years, set up a foreign communication department to strengthen exchanges and cooperation with the media and other aspects.

The official emphasized that unlike other countries, the Chinese fashion design is operated separately.

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In the fiscal year P, fiscal year 2011-2012, the net profit of the fashionable dress decreased by 48%, but the responsible person said that last year, the Chinese fashion district maintained 18% growth and more than 1200 new stores.

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In the industry, P is still an important choice for Chinese young people.

According to the insiders, the arrival of Chinese fashion fashion in the early days of China has happened to fill the vacancy period of the clothing brand and become the "standard" of the shopping mall.

"Nowadays, linger fashion can still win popularity in shopping malls, but at the expense of profits."

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< p > independent a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Service commentator Ma Gang said that the fashionable dress has gone down the altar and has fallen into the brand aging crisis.

Ma Gang believes that the previously recognized group of fashion labels has a higher purchasing power and will choose other brands.

"There are few advertising campaigns in fashion fashion, and more money is spent in window display and store display, so brand awareness is gradually decreasing."

Ma Gang pointed out that at present, consumers can choose to brand more and more widely. The fashionable fashion of fashion is not fast against fashion update rate, the price is overriding these brands, and it is in an awkward position.

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