The Sixth Generation Image Of The New Generation Unveiled The Innovative Marketing To Help The Old Shop Open.
< p > photo before the theme poster, fashion party, signature plate...
What is the movie and TV play that is doing propaganda? Look closer. It is a new business of the local stores.
In May 1st, the twelve year old Jinjiang welcoming shop has a grand debut of the sixth generation of fashion in the "12th anniversary celebration" day.
In the morning, the store opened for only two hours, setting a sales performance of 100 thousand yuan, and the final sales target was 600 thousand! < /p >
< p > < strong > innovation marketing helps to open the old shop, < /strong > < /p >
< p > enter the welcome shop. The reporter saw that 200 square of the space was full of customers who came to shopping. The old manager of the welcome shop, Ding Hui, chairman of the board of directors, took the entrepreneurial team 12 years ago and helped them in the fashion shop.
Outside the store, the large open-air fashion Party attracted many consumers' participation. In particular, the group invited thousands of friends from all walks of life, including suppliers, suppliers and franchisees.
< /p >
< p > the old shop can stand for twelve years without the trust and support of customers and friends.
"Fast fashion", who knows this truth, will not forget to give back to customers when he opens the shop. He will give 200 yuan shopping bags and carry out "1 yuan purchase" activities, especially in the "May 1" day, holding the open fashion Party, sharing the fashionable lifestyle with the old members and old friends.
< /p >
< p > it is worth mentioning that the official micro-blog and WeChat also launched the live sun prize winning event before signing the board, which extended the joyful atmosphere of 1000 guests sharing the benefits and celebrating Jiahua.
< /p >
"P", a series of innovative marketing methods, not only gave members customers benefits, but also improved the emotional experience of consumers, and achieved double harvest of sales and brands.
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< p > < strong > software and hardware support "to force" sales less than /strong > /p >
< p > > break through 100 thousand! Only two hours after opening, Jinjiang's welcome shop has achieved amazing sales results.
Many customers who came to shopping heard the news and were amazed.
"Our task has not yet been completed, and today's goal is to do 600 thousand!" Ding Hui, chairman of the group, stressed.
600 thousand! What is the confidence of /p?
< p > in fact, in addition to the innovative marketing methods mentioned above, a series of strategic adjustment and upgrading under the guidance of the brand concept of "let the fashion have no distance" also help a lot in the opening and sales of the welcome shop.
After redecorating, twelve years welcome the old store to debut again with the new sixth generation terminal image, bringing the modern fashion visual feast, attracting many customers to enter the shop to appreciate.
After adjusting the product strategy, the a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > style is more suitable for 25-35 year old young and fashionable men. The styles are more innovative and diverse.
This season's spring and summer commodity color and fabric are closely followed by the market and are popular among consumers.
In addition, we have a one to one membership system for communication and services.
His sincere attitude and meticulous service won many customers' praise at the time of the opening of the welcome shop.
< /p >
< p > "behind the 600 thousand sales target, there is also a solid hardware system in support," explains Ding Hui.
The subdivision data of membership database enable Quanzhou to carry out marketing activities accurately for members in the region. Information-based supply chain management and the original "sales control department" provide real-time supervision and reasonable deployment to store sales to ensure that the store stores are open for commercial activities, while direct management ensures the standardization and high quality of daily operation and service of the reception shop, and improves consumer satisfaction.
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< p >, therefore, the sales target of 600 thousand is not "Arabian Nights". It is based on the careful planning and preparation of the combination of various resources and core competitive advantages.
In recent years, the clothing market is generally in a doldrums. The two hour sale of 100 thousand yuan in the a shop has undoubtedly given the "target= _blank" href= "//www.sjfzxm.com/".
In the "wholesale to retail" channel pformation trend, "the focus is to create direct management channels, adhere to the" excellent shop "strategy, and strive to enhance the efficiency of single store, Ding Hui concluded.
The "good start" of the welcome shop and confidence of the 600 thousand sales target just prove that he is committed to developing the strategy of clothing retailing, which is correct and forward-looking, and is in line with the trend of the pformation and future development of the garment industry.
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