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The Continued Appreciation Of The RMB Has Led To The Growth Of "Hai Tao" Consumption, Which Is More Than 2 Times Higher Than That Of Japan And Korea.

2013/8/20 9:20:00 28

RMBRMB AppreciationKorea Japan Market

< p > the third party electronic payment platform Alipay recently released the Korean and Japanese "Hai Tao" report (hereinafter referred to as the "report") shows that in the first half of this year, the amount of overseas online shopping pactions that Chinese netizens carried out through the platform increased by 219% over the same period last year.

But unlike previous cross-border online shopping, often targeting the European and American markets, this year, the Korean Japanese market has become China's "a href=" http://sjfzxm.com/news/index_c.asp "Hai Tao" /a "new favorite".

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< p > the industry believes that the continued appreciation of the renminbi has a negative impact on exports, but unexpectedly led to the "sea Amoy" consumption.

At the same time, in the face of the rapid development of China's "a href=" http://sjfzxm.com/news/index_s.asp "Hai Tao" market < /a >, more and more overseas businesses are also relying on third party payment services to open up positions in mainland China.

< /p >


< p > < strong > the growth of sea and sea in Japan and Korea is more than 2 times < /strong > < /p >


< p > price is cheaper than purchasing, brand is richer than domestic, product quality is also in line with international standards, so that cross border shopping consumption "Hai Tao" has become a new consumption trend in recent years.

But unlike the cross-border "Hai Tao" users, they often like to rush to the European and American markets. Alipay's data show that in the first half of this year, the Korean and Japanese "Hai Tao" consumption suddenly rose, and the paction scale increased by 219% over the same period last year.

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Less than P, Japan's "Hai Tao" consumption has increased by more than 300%, so the Japanese market has become the fastest growing target market for Chinese users.

Alipay believes that this is mainly affected by the continued depreciation of the yen.

"Since October last year, the Japanese yen has continued to depreciate and has fallen by more than 20% against the RMB exchange rate.

Just like the previous 100 yuan only to 1250 yen, now can be more than 1600 yen, "Hai Tao" Japanese goods equivalent to the original price and then hit twenty percent off.

The attraction to Chinese users is self-evident.

Alipay relevant responsible person said.

The report also shows that Chinese users are more interested in cosmetics and skin care products.

In the first half of the year, more than half of the daily consumption was consumed by cosmetics and skincare products.

The proportion of male users is 65%.

< /p >


< p > compared with the Japanese yen, although the Korean won's advantage over the RMB exchange rate is not so obvious, the consumption of Korea's "Hai Tao" has increased by 160% in the first half of this year.

Chinese users "Han Tao" mainly go to < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, clothing consumption accounts for more than 60% of Han Tao's trading share.

In addition, "Han Tao" is almost a woman's patent, and the proportion of female users is nearly 80%.

Among them, the main consumer is the 25 year old ~34 year old cougar, who contributed nearly 60% of the "Han Tao".

< /p >


< p > according to the report, apart from cosmetics and clothing, maternal and infant products, electrical appliances, food and air tickets are also popular consumer products in Japan and South Korea.

In particular, the South Korean pit ticket to the United States, because the price of "Hai Tao" is three to 40% cheaper than the domestic airline companies, so many travelers to the United States are concerned.

< /p >

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