Kate Moss And Topshop Cooperate In Naming Design Series

"The first store to enter the Chinese market has entered the final negotiation stage," said Philip Green, the boss of Topshop, the famous British high street brand, P.

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< p > at the same time, the new series of cooperative naming design of supermodel Kate Moss and < a href= "//www.sjfzxm.com/news/index_c.asp" > Topshop < /a "will be on the market in more than 40 countries in April next year," October 8th, sir Green said. "We can use this machine to make 20~30 guerrilla storefronts in China's department stores (promote Kate Moss + Kate products).

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< p > 2007~2010 years, < a href= "//www.sjfzxm.com/pioneer/" > Kate Moss < /a > has had several successful cooperation with Topshop. Four years ago, Topshop successfully entered the US market with the magic of Kate Moss, entered the high-end department store chain, and opened four independent stores.

Sir Green wants to do the same in mainland China.

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< p > despite the fact that Kate is now 39 years old, the age of Topshop is similar to that of Topshop's young customer group, sir Green is convinced of her influence in the fashion industry.

This collaboration will help the creative director of Katy England and Topshop, a famous stylist.

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With the help of P A, Topshop opened the first store in Greater China in Hongkong this summer, providing Topshop's 20~25% product line, including some special products for Hongkong's market. "Href=", "//www.sjfzxm.com/news/index_c.asp".

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Sir P said Green is currently negotiating with several potential partners in China, and plans to open independent stores in the mainland, and also open stores in department stores.

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< p > although there is no specific timetable, he confidently stated that if we conclude a paction tomorrow, we can open business within 6 weeks.

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< p > Green also intends to set up guerrilla stores for Topshop Unique Topshop in a special series displayed during the London Fashion week.

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< p > Topshop in the US Nordstrom has completed the construction of 20 new stores and plans to expand to 70 in the future.

Negotiations with other department stores are also in progress.

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The Arcadia group controlled by P > Green includes Topshop, Topman, Burton, Dorothy Perkins, Miss Selfridge, Wallis Selfridge and so on, and is the largest private apparel retailer in the UK. There are more than 2500 sales outlets, of which more than 700 are independent stores.

This year's expansion is accelerating, with 154 new stores open.

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< p > in the face of the impact of competitive brands and the Internet, Arcadia group has allocated funds to enable its brands to come up with their own reshaping schemes to cope with the new market changes.

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