Yintai Will Carry Ali Double 11 To Open O2O Shopping Mode

< p > reporters learned from authoritative sources that the high-end commercial retail giant "a href=" //www.sjfzxm.com/news/index_c.asp "Yintai" /a "department store will be combined with Alibaba and will hold a press conference in October 17th. The two sides will launch the latest O2O game of" double eleven ", which is a combination of on-site shopping and online pactions.

According to people close to the plan, customers can scan the barcode of goods into Tmall mall shopping cart after completing the purchase intention. Within 15 days, the goods will be sent to the designated place of customers, while the price of some goods will be half off of the listed price.

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< p > in addition, people close to "Tmall" told reporters that Tmall's "double eleven" shopping Carnival will focus on the overall layout of O2O this year.

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"P", an industry analyst at CITIC Securities, told reporters that this is a win-win business plan.

Many customers used to be in private a href= "//www.sjfzxm.com/news/index_c.asp" > department store < /a > before they experienced the satisfaction of goods. When using the mobile phone client to order through the electricity supplier, especially when buying a href= "//www.sjfzxm.com/news/index_c.asp" > clothing shoes and hats < /a >, the above shopping habits are very common.

Now the entity stores recognize the shopping habits and trends, and let the offline store become the "fitting room" of online business.

The mode of sending the goods online under the net is equivalent to the payment in advance. The mall can get high quality cash flow, and the manufacturer is expected to achieve zero inventory order production, improve turnover speed and reduce costs.

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< p > a senior manager of a department store listed in charge of network business told reporters that the impact from the electricity supplier has always been regarded as a great threat to the retail industry. However, with more and more traditional department stores' "touches" moving off the line and exploring the new business balance, this worry is being resolved.

He analyzed the reporters according to the business rules, and the traditional businesses relied on offline traffic, such as Beijing's Wangfujing, Xidan, Nanjing road in Shanghai, Hanzheng Street in Wuhan, Beijing road in Guangzhou, and so on. All of them became the gathering place of the commercial traffic in the city. When the line traffic was coming to the end of the "purchase" link, many times finally moved to the online traffic through the mobile Internet client.

But department stores now build their own online shopping centers or shop in Tmall, Jingdong, Suning and other large electric business platforms. They have entrusted third parties to distribute and test O2O. Many have achieved very significant results.

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< p > Liu Changxin, head of information technology of Wangfujing group, the parent company of Wangfujing, told reporters that at present, more than 20% of the sales of Wangfujing online shopping mall are physical stores. After the integration of the website, the proportion will continue to expand.

According to its introduction, the online shopping mall on trial run in January this year has entered a continuous growth period, accumulating 1 million 200 thousand of the total membership, of which 70% of the members are offline members.

In the future, Wangfujing will implement the wireless Wi-Fi network deployment of stores, realize the wireless network coverage of all stores, and provide interactive shopping services such as dynamic shopping guide in the mobile APP applications launched at the end of the year. In the later stage, it will gradually realize mobile payment and mobile terminal shopping services, and complete the construction of the three core channels of physical stores, online shopping centers and mobile applications.

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< p > and domestic retail giant Yintai is laying free Wi-Fi in its department stores and shopping centers. According to Yintai plan, by the end of 2013, all entities in Yintai must set up Wi-Fi.

It is reported that Yintai will first store merchandise digitalization, achieve retail management and co-ordination, and then gradually grab user data, including user data and VIP user data, using Yintai network, to open up the offline store and online VIP account.

Lay free Wi-Fi in department stores and shopping centers, visualize goods and inventory, and communicate with users and recommend products.

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