The Rise Of E-Commerce Is Unstoppable, And The Business Atmosphere Of Garment Enterprises Is Spreading

The rise of e-commerce is unstoppable, and the atmosphere of e-commerce clothing The festival spread. In the centralized brand exhibition area, many enterprises interviewed said that they had opened Taobao online stores and Tmall flagship stores. Even in the special sale area of Hall 4, dealers sometimes tell consumers: "We have online stores."

E-commerce has developed in China for ten years. In the B2C (business to consumer) field, a nationwide "network" has been formed, led by Taobao and Tmall, including JD, Yihaodian and Vipshop. In this e-commerce ecosystem, there are millions of enterprises involved in the network. Ningbo clothing industry, which has always been proud of men's clothing, also has some highlights: last year, during Tmall's "Double 11" promotion, Boyang Group and GXG Group achieved a daily sales of more than 100 million yuan. "This is impossible in traditional sales channels," said the head of an e-commerce enterprise in our city.

However, Ningbo, with a developed manufacturing industry, has more brands being created or enterprises transformed from foreign trade. They are working hard to develop the domestic market. E-commerce provides a good channel.

At the same time, many large e-commerce or e-commerce platforms have also taken Ningbo as a development advantage and have "solicited customers". As an important event of this Ningbo International Fashion Festival, at the centralized purchase and order meeting of Chinese clothing e-commerce held yesterday, Alibaba Express, Jingdong Mall, Yihaodian and other "big cats" threw olive branches to Ningbo enterprises one after another.

"AliExpress is the largest cross-border trade platform in China at present. The buyers involve 220 countries and regions, which is very suitable for Ningbo manufacturing industry with deep foreign trade deposits." Hu Yanhui, an expert on AliExpress operations, introduced. Zhang Yan

Zhou Ruixue, the relevant person in charge of Jingdong Mall, opened the website of brands settled in the mall, and Ningbo brands such as Youngor, Romon, Huashimei, A-ZONA, and Tangshi accounted for nearly half of the website. Yihaodian and Vipshop are also optimistic about Ningbo's clothing industry. "Whether it's the popularity of Ningbo clothing or its sales volume, Ningbo is quite famous in the country, and Ningbo is our key promotion city," said Fu Junjie, deputy general manager of flash purchase of Yihaodian.

Ningbo enterprises also have their own ideas when all major e-commerce companies are cordially invited. Ningbo Kaixin Clothes & Accessories It used to be a foreign trade enterprise. In 2007, it created the domestic brand "Jiesimu" and opened more than 150 counters or stores in Yintai and other places. In 2011, it "reached the Internet" and opened stores on Taobao and Tmall. Last year, it cooperated with Vipshop and JD. "At present, more than 10% of the company's sales come from the Internet." Yan Minfeng, the company's responsible person, said, "At this stage, e-commerce is still an extension or supplement of traditional retail. Next, we will use the Internet to increase customer experience, and use e-commerce data analysis to guide product development and business positioning."

Another big brand of women's wear in Ningbo, "Figo", also started an online trip at this clothing festival. "First, we plan to try Vipshop, and then we will consider multi-channel access to e-commerce," said Luo Zhiming, e-commerce department of Figo Group.

In addition to the frequent emergence of e-commerce platform giants, some Ningbo enterprises have made great efforts in service experience. The reporter saw the clothes of Ningbo Yintai East Gate Store and New Hualian Commercial Building on a website called "Shopping Bar". Different from ordinary online accessories, consumers can click "try on" here, and service personnel will come to the store free of charge and deliver clothes to try on in two hours. "The integration of online and offline is the development trend of e-commerce, and increasing the experience of online shopping will be the direction for enterprises to develop e-commerce in the future," said Zhang Rui, CEO of Go Out Bar.