PHILPS Kong Xianghui: Innovation Is The Soul Of Reform

< p > 2011, when the a href= "//www.sjfzxm.com/news/index_c.asp" > Kong Xianghui < /a > entered the Global Executive Committee of PHILPS's highest authority in the world.

No Chinese had ever joined the executive committee before, and no CEO of the regional market has ever joined the Committee.

Kong Xianghui is popular with his headquarters because he joined PHILPS in 2008 to work out the 2015 strategy of Greater China.

He fully grasped the trend of China's market economy and social development, understood the needs of customers, prospectively defined the direction of key business development, and integrated the company's advantageous resources through the pformation of market and customer centered organization to ensure the implementation of strategy.

These reforms have coincided with the "accelerating growth" spirit of PHILPS, which has been vigorously promoted by the whole world, and has become PHILPS's global initiative.

The fruitful practice has strengthened the discourse power of Chinese market in PHILPS world.

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< p > "PHILPS regards innovation as life, so we should use some innovative ways of operation and management to promote the development of innovation."

Kong Xianghui said.

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< p > < strong > from "global innovation" to "local innovation" < /strong > /p >

< p > Kong Xianghui introduced that in the organizational structure of < a href= "//www.sjfzxm.com/news/index_f.asp" > PHILPS < /a >, there are two important clues: the vertical business department is responsible for product planning, and the horizontal is the various markets, responsible for product sales.

In the past, the business department was responsible for developing products from top to bottom, and the markets were responsible for sales.

But PHILPS is more and more aware that in the past, developed countries such as the United States and Europe are the center of innovation, and the pattern of global radiation is changing because it can not accurately and quickly grasp the actual demand of the local market in different parts of the world.

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"P >" therefore, we focus on "indigenous innovation". We believe that < a href= "http://fz.sjfzxm.com/" > innovation < /a "should be derived from in-depth insight into the needs of local customers and consumers.

Kong Xianghui said, "many products from scratch, in itself is a local consumer demand based on the" local innovation "results.

For example, when PHILPS develops soya bean milk machine and noodle machine, it starts with the Chinese consumers' eating habits and the demand for safe food.

Kong Xianghui believes that the more ideal situation is that this technology can be used in other countries' markets on PHILPS's global technology platform, resulting in greater benefits.

"This is why we made a customized platform for Chinese consumers based on soya bean milk machine and noodle maker, and made a slight adjustment in the application, which evolved into the" soup making machine "and" spaghetti "machine in the best-selling European market.

But in other cases, if the birth of a special product is only due to the needs of the local market, if it has enough local market support, even if it does not see its demand and application in other markets for the time being, it is also worth the investment of PHILPS.

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PHILPS has invested 9 R & D centers in China earlier than P.

The 9 R & D centers have more than 2100 R & D personnel, with annual R & D spending exceeding 110 million euros.

Founded in 2000, PHILPS China Research Institute is the second largest research institute in PHILPS.

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At the same time, P also found that more and more innovations are no longer achieved solely by the R & D team of a single country.

Kong Xianghui said, "the cooperation between PHILPS and the world's R & D innovation centers has become our way of working."

For example, the LED bulb, which won the L-Prize award of the US Department of energy in 2011, is a clear example of global cooperation.

This light bulb is equivalent to 60W incandescent lamp brightness (900Lm), but the power consumption is only 10W.

As the core team of the product design and industrialization, China combines the most advanced light source knowledge from Holland, the LED and chips of Silicon Valley, the driving circuit design of Berlin ton and the industrial design of Hongkong.

PHILPS co worked with global component suppliers and manufacturers from China and the United States to successfully launch the product in the first half of 2012.

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< p > < strong > no opening, no innovation < /strong > < /p >

< p > in Kong Xianghui's eyes, open innovation is an important way to accelerate PHILPS's innovation products to the market.

PHILPS is working closely with many research institutes, universities and industry partners in China.

For example, PHILPS and Zhejiang University and Holland Eindhoven University of technology signed a "bridge of wisdom" cooperation agreement, joint research, personnel training and recruitment, academic exchanges.

Collaborate with West China Hospital in several medical imaging projects (MR, CT, PET) to diagnose and monitor specific types of cardiovascular diseases and early diagnosis of liver cancer.

Work with Kasetsart University to study a series of key topics such as food processing technology, pesticide removal methods, food nutrition analysis and so on.

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