PEAK Plays "New Year Blockbuster" In New York Times Square.

In January 1, 2014, the New York Times square, known as the "world crossroad", ushered in the first China a href= "//www.sjfzxm.com/news/index_c.asp" sports brand "/a" - PEAK. P.

The international sporting goods supplier, who is committed to creating an international brand, joined hands with several NBA stars such as Tony Parker and Sean Battier, who signed the contract, to wear the Chinese traditional Tang costumes to congratulate the people of the world on "Happy New Year".

Visitors from all over the world and local citizens will see PEAK's "New Year blockbuster" from today until the Chinese New Year.

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< p > just the day before PEAK's new year's advertising appeared, "a href=" //www.sjfzxm.com/news/index_p.asp "New York" /a "Times Square, PEAK just passed through her 25 year old birthday.

Xu Jingnan, founder of PEAK sports, said in the 25th anniversary speech of the company's establishment: "2014 will be the breakthrough year for PEAK internationalization. The appearance of New York Times Plaza will be a new start. We will further enhance PEAK's brand image and expand the international market in the future."

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< p > after 25 years of accumulation, < a href= "//www.sjfzxm.com/news/index_c.asp" > PEAK < /a > has completed the basic work of name, trademark, management standard, brand and capital internationalization.

Since becoming the first Chinese sports brand to enter the NBA arena in 2005, PEAK has become an official partner of NBA, FIBA, WTA and other top international event organizations, and has signed nearly 30 international women's tennis players such as Parke, Battier and more than 10 NBA players and Voss Cobo Ieva (Galina Voskoboeva).

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At present, PEAK's overseas market has covered more than 80 countries and regions, including the United States, Germany and Australia. According to PEAK's interim report in 2013, international sales revenue accounted for 14.8% of the company's total revenue in the first half of 2013, ranking first among Chinese sports brands.

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< p > a Chinese compatriot passing by New York Times square saw PEAK's new year's greeting advertisement and said: "I feel very cordial and proud to see the brand of China in an international metropolis like New York."

And Parke, Battier, Landry and other international stars dressed in Chinese traditional Tang costumes, attracted the attention of tourists from all over the world, and raised their cameras to leave this unforgettable moment.

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< p > PEAK sports CEO Xu Zhihua said that China is now the world's second largest economy and the largest trading nation. With the deepening of globalization, Chinese brands will become an indispensable force in the world.

"I hope that PEAK will soon become the world's leading international sports brand."

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< p > PEAK is the brand of Fujian Quanzhou PEAK Group Co., Ltd.

Fujian Quanzhou PEAK (Group) Co., Ltd. is an enterprise group specializing in sports equipment, shoes, shoes, clothing, bags and other sports equipment.

Since the founding of the group's core business, Sino foreign joint venture Quanzhou Feng Deng shoe making Co., Ltd. in 1988, PEAK has advanced brand awareness, set up the long-term strategic goal of "creating national brands and building a hundred year enterprise". Along with the road of quality and brand building, PEAK has been working hard to forge ahead and forge PEAK into a brand with distinctive brand personality.

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< p > as the strategic partner of the five major professional basketball matches in China, it has already stood the test of the super competitive performance and quality of the domestic competitions.

Moreover, as early as 1993, the "PEAK" trademark was registered in 68 countries and regions, laying a solid foundation for PEAK's global brand plan.

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< p > PEAK's persistence makes it melt into the honor of "Chinese famous brand", "China famous trademark" and "national inspection free product" and "China's space industry partners".

Adhering to the spirit of "solidarity, pragmatism, efficiency and brand creation", the PEAK in the future will continue to take the lead and forge ahead with the courage of the world, so as to push forward the heroic spirit of China's basketball career and create new possibilities for PEAK's future in the future. "PEAK"

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