Textile Industry Has Seen "Speed Up Against The Market" Enterprises

The US financial turmoil has swept the world, and most textile enterprises have been caught in a cold spell. However, some enterprises have seized the opportunity and created great achievements.

Reporters learned that textile enterprises in Yiwu experienced a year-round economic downturn, not only to maintain profitability, but also in October this year, the explosive growth of orders.

The relevant person in charge of the Yiwu textile factory told reporters that although the demand at home and abroad was depressed this year, our factory worked out different marketing strategies according to the demand characteristics at home and abroad.

The impact of foreign economic depression on consumption has been investigated, but our survey is mainly due to the weakening of consumer demand in the middle level. There is still a large market for low-level consumption. Therefore, we aim at producing products that are suitable for low-end customers, and at the same time reduce costs as much as possible. For example, one pair of socks is packed in one package, and now it is replaced by three pairs of socks and one package. This saves cost and is also welcomed by them.

At present, we have received many orders from the US.

The appreciation of the domestic Renminbi and the rising cost of labor are great factors affecting the profits of textile enterprises.

In view of the current domestic economic slump and the lack of domestic demand, our factory has targeted to actively expand the domestic rural market, and has also been very effective. This also shows us the great potential of the rural market.

Insiders point out that those who really feel the market's "water temperature" change at the first time are those in the forefront of the market. They always pay attention to the market and feel the market, and always grasp the time of "orbit change" at the first time.

Although this year's market is not good, but timely innovation and pformation of enterprises can also see the hope of success.