Shenzhen Leather Industry Exports Ranked First In Many Years.

< p > < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > is one of the five traditional industries in Shenzhen. Shenzhen leather enterprises are mainly export-oriented industries with foreign capital and export oriented products.

Shenzhen's leather industry exports ranked the first in 13 consecutive years in China's large and medium-sized cities.

At present, there are more than 1000 enterprises in the whole industry and more than 20 employees. In 2003, the export value was more than 2 billion 400 million dollars. The Shenzhen leather industry has been established and developed for more than 20 years, and has become one of the five traditional industries in Shenzhen, which are "a target=" _blank "href=" "//www.sjfzxm.com/", "shoes less than /a", leather goods bags, fur clothing, raw and auxiliary materials, leather machinery and so on.

Fashion, information and matching become the highlight of the industry.

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< p > because Shenzhen is adjacent to Hongkong and is close to the international market, it can converge the latest trends and international market information of leather products from leather raw materials, technology and equipment, to product style and cultural taste. Shenzhen has become the only place for the national leather enterprises to collect market information and Kanban sampling. At present, the establishment of the super large-scale Southern China leather raw material export center and the silver collecting and leather professional market has laid a strong logistics foundation for leather industry, and also promoted the development of leather industry.

Enterprises are facing upgrading and comprehensive competitiveness. Shenzhen leather industry has the highlights of fashion, information and matching. But now it is facing the competition of global economic integration. Enterprises are gradually experiencing the pressure and challenges brought by the intense market. Therefore, enterprises need upgrading.

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< p > at present, although there are more than 1000 enterprises in the industry, the fixed assets are only 30 billion yuan, with an average of less than 3 million yuan per enterprise, and the average size of enterprises is small and scattered, and their comprehensive competitiveness is weak.

Brand disadvantaged, enterprises must assess the situation and open up two markets at home and abroad.

On the one hand, brand awareness is weak. At present, Shenzhen leather enterprises only have one Chinese brand, so far there is no world-class brand.

Although there are hundreds of private brands in Shenzhen, the market share is very low because of not paying attention to the operation. On the other hand, the export price is low, the average price of exported leather shoes is only 8 US dollars per pair, while the average price of each pair of shoes in Italy is generally 70-80 US dollars, which is 8-10 times different.

We should expand the mode of industrial upgrading and improve the matching of industrial chain to meet the challenges of survival and development facing the leather industry. The leather industry gathering base will bring together leading enterprises, consolidate team strength, give full play to the advantages of agglomeration, and promote the optimization and upgrading of industries nationwide.

The establishment of the industrial base provides conditions for establishing the supporting system of industrial chain such as R & D center, education and training center, information platform, business club and so on, and will eventually improve the fast reaction ability and competitiveness of the leather industry.

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"P > advantages complement each other and enhance industrial competitiveness. After upgrading the industry, it is" a href= "//www.sjfzxm.com/news/index_x.asp" and "regional advantages complement" /a. Through the industrial base, leather enterprises in Shenzhen will participate more closely in the exchanges and cooperation in the surrounding areas, orderly integrate the industries in the Pearl River Delta region, and gradually form complementary regional clustering characteristics and healthy and complementary healthy competition pattern through the balance and convergence of the industrial chain.

At the same time, due to the agglomeration effect of the industry, it is bound to become a dazzling light spot on the international stage, attracting global attention, promoting international exchanges and cooperation, bringing in new technologies and management, and selling high-quality brand products.

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< p > integrate social resources and work together to build industrial agglomeration parks, governments, enterprises and associations to join hands, optimize the social resources, change the previous unilateral battle mode, and create a Shenzhen leather industry gathering base with sincere cooperation and new thinking and new concepts.

Here, the government gives preferential policies such as financial support and subsidies.

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