Guangzhou Brand Winter Clothing Was "Cold" Winter Clothing Sales Fell To A Foregone Conclusion

The industry predicted that the sale of winter clothing will drop this year. The sales rate of individual men's wear brands is as low as 30%.

After the Spring Festival of 2014, the cold air kept falling south, so that heavy winter clothes could not hide in the wardrobe. Nevertheless, sales of winter clothing on the Guangzhou market are still hard to pick up.

Cold "late", the impact of the electricity supplier, many brands of winter clothing also encountered "cold current", compared with last year, there have been sales decline.

The present is the winter clothing clearance period. Although the late cold air is frequent after the holidays, sales of winter clothing are still hard to see. Reporter survey found that sales of winter clothing fell is a foregone conclusion.

　　 Half off winter clothing is still hard to clean up.

Yesterday, reporters visited several shopping malls in Guangzhou, and saw that most counters were spring clothes and winter clothes. Not a few clothing When the brand enters the end of the season, the sales promotion can be as low as half off.

The leaders of many shopping malls invariably said that before the Spring Festival, the sales period of winter clothing was golden, but the weather continued warm, especially winter holidays. Although the clothing discount is low after the year, customers' desire to buy is weak, and the pulling effect on the sales of winter clothing is limited.

"Although several hot winter clothes have been organized recently, it is difficult to get goods, especially the thick winter clothes such as feather, thick cotton and so on. However, thin cotton clothes, light weight down clothing and so on are still selling well. The head of a department store sighed, "the most important thing is weather. This year the weather is very awkward. It's not cold when it's cold. It shouldn't be so cold when it's cold."

A veteran in the industry sighed to reporters: "now, the attraction of the clearance period is not so high." In the past, many customers would wait until the clearance period to buy again, but now there are many discount channels for clothing, such as Oteri J, online shopping, etc., and shopping malls are also frequently promoted during the peak season of sales, and the sale of goods during the sale period is not as popular as in previous years.

Many garment manufacturers also said that although this year's sales situation is not good, but this year's weather and market reaction is still unexpected.

However, for winter clothing, there are different sales strategies in the industry.

Yesterday, Ding Yahui, deputy general manager of Xinguang department store, told reporters that in order to rush sales, the price was low early this year. The lowest level in the past was three to 55% off, but this weekend it will launch one to sixty percent off. Another department store official said that this year's clearance discount is almost the same as in previous years. "When the demand is not strong, the effect of low promotion is very small." The person explained.

A number of stores said that as of now, sales of winter clothing fell by 5% to 8% over the same period last year.

　　 Consumer tips

　　 Below half off, you can take out the bottom.

At the end of the season, the discount on clothing is the lowest. Many smart consumers will aim at this opportunity to copy the bottom. Recommendation half off below can be released.

Avoid cheap goods at the end of the season. Therefore, we must choose what we like and do not buy it because it is cheap.

Insiders also pointed out that for second years clothes It is not out of date. At the end of the season, try to choose the basic style that is simple and easy to match. Besides, it is also cost-effective to buy clothes for children at the end of the season, because children's clothing is not easy to be out of date, but we must master the number of yards.

　　 Men's thick loading stock pressure

The reporter learned that, although not well sold, but the stock has not increased significantly.

A department store owner said, "we want to organize a large winter sale, but we will cancel it because of insufficient supply." The person also told reporters that customers may find that many styles are out of stock, but in fact they are transferred to the north for sale. This year, the number of yards is relatively homogeneous compared with that of previous years.

Wu Zhenghong, Secretary General of Guangzhou garment industry association, also said that high inventory is an old topic. Although the weather is bad for winter sales this year, the sales of winter clothing are not good, but the production volume of factories has also declined.

What's more, the manufacturers who are in charge of South market do not even make this season's clothing this year, but are selling past stock products.

The head of a department store also told reporters that the clothing companies saw the bad sales situation in the past two years, the production volume was being compressed, and the market changes did not cause too much pressure on the clothing inventory. But for men's clothing, women's clothing, inventory pressure increased significantly, it is understood that there are individual men's brand this year's product sales rate to 30%.

And clothing manufacturers told reporters that this year down clothing production enterprises inventory pressure is not small, and some down garments enterprises accounted for more than 50% of the total inventory.

　　 Industry analysis:

　　 Late cold spell

　　 Electric shock

"When it's cold, it's not cold. It's not warm when it's warm." Insiders pointed out that the main reason is that the late cold weather is not conducive to sales, coupled with the economic situation and the diversion of e-commerce. Overall sales of winter clothing were weak this year. Sales of many brands of winter clothing dropped compared with last year.