Cheng Jun, Chairman Of Wuhan Zhong Bai Department Store, Talks About Retail Trade.

< p > invited to participate in the annual retail industry event - the United Business Network Conference. On this schedule, I was surprised to find Cheng Jun, chairman of Wuhan Zhong Bai department store. To tell you the truth, there are many "big names" in this speech. For example, Huang Mingduan, chairman of Da Yun FA, chairman Wang fill of BBK chairman, and Ito, vice president of Saegusa Fuhiro, But what I am most looking forward to is Cheng Jun. I want to know: what are you doing in "a href=" //www.sjfzxm.com/news/index_c.asp "retail" /a "low-key sneak up for so many years?
< p > in the early years, < a href= "//www.sjfzxm.com/news/index_c.asp" > Cheng Jun < /a > was far higher in the industry than before. At that time, he was the general manager of China 100 warehousing supermarket. China hundred warehouses were the supermarket chains of Hubei retail giant and China 100 group. According to the statistics of China Chain Store Association in 2012, hundreds of warehouses were ranked twenty-second in the top 100 stores with sales of 11 billion 900 million yuan. < /p >
< p > it can be said that hundreds of warehouses can have the scale and performance nowadays, which is inseparable from Cheng Jun's operation. In those days, it was under the guidance of Cheng Jun that it developed from two or three stores to Hubei's "supermarket king". Of course, the outside world also made sure of Cheng Jun's achievements. In 2006, Cheng Jun was named China's annual economic figure by CCTV. Over the years, only two entrepreneurs have been able to win the award. One is Cheng Jun and the other is Wang Jianlin, chairman of Wanda Group. < /p >
< p > 2010, Cheng Jun transferred to "a href=" //www.sjfzxm.com/news/index_c.asp "," Zhong Bai Department Store "/a chairman. A general manager of a supermarket goes to the general merchandise department. Though the position is promoted to the chairman, it is unavoidable to be held up. At that time, the industry was widely known: Cheng Jun was "frozen" because of disharmony with the top leaders. Since then, Cheng Jun has rarely received media interviews and rarely shows up in industry meetings. < /p >
Less than P, 2011, Cheng Jun, who took over Zhongbai department store, discovered the trend: pedestrians in the streets are "damp in the tide", while the commodities in central department store of Zhongbai group are "old and old". He realized that the traditional department store industry had been too far away from the changing needs of consumers. So Cheng Jun decided to close the store for three months and adjust the commodities. < /p >
< p > this adjustment almost turned the central department store, which was established in 1937, to the bottom of the old shop. "We closed the store in three months, repositioned it, and made it into a tidal shop, called customized Chaozhou life hall. Clear out the more than 200 brands and invite more than 100 tide cards to come in. We have to sell the tide cards. This twenty thousand square meter shop sold 3.5 billion last year, and this year it is over 4 hundred million. " Cheng Jun said. < /p >
< p > through this adjustment, Cheng Jun feels that consumers have become the world after 80, 90 or even 00. For such a customer group, they have several key words: the first is crossing, the second is Mashup, the third is subversion, and the fourth is nostalgia. In view of these four kinds of complex of consumers, China hundred department stores launched a series of adjustments. < /p >
< p > the first is to introduce "tide card" by self run mode. "In the past four years, we have also organized a team to introduce Chao brand and Wen Chuang brand in Taiwan. The so-called brand creation is the brand created by Cultural Youth and literary youth. Now, in May, Show Luo has settled in our department store. This year, Jay Chou will also be located in our central department store. After 80, 90, 00, their slogan is to tide card, not brand names. In addition, we have formed a team to develop a self built area with a level of more than 2000 square meters in the two or three tier market. Our own area 60% is on sale, and this year it may sell to 70%, only 30% is buyout. Because the supply of manufacturing industry is very abundant, we have come to the factory, to the production base, and to the source to find the commodity with high quality and high price advantage. Cheng Jun said. < /p >
< p > according to Cheng Jun, Zhongbai department stores even sign JJ Lin. Every year JJ Lin goes to the central department store as a day manager. From 9 in the morning to 9 in the evening, there is only one hour to eat. < /p >
< p > followed by the development of new categories, such as men's cosmetics. "We develop new categories and new formats according to the needs of modern life. Our physical store's research on customers is still at a very superficial stage. For example, our new products, men's cosmetics are a very large category. After 80, 90 and 00 men are disguised. Now Korea has a very good brand for men's cosmetics, very good quality, very good price. Cheng Jun said. < /p >
< p > finally, the development and introduction of new formats and new experiences. Cara cinema is a format introduced by Zhong Bai department store. The cinema, which is open 24 hours a day, has been built into a KTV mode. There are two people's hall, four people's hall, eight people's hall and ten people's hall. Cara cinema has one hundred thousand movies to choose from. To increase experience, the seats of Cara cinema are even massage chairs. < /p >
< p > from the above transformation ideas, we can see that although Cheng Jun is in the traditional retail industry, his thinking is constantly innovating, and it only changes with consumers' shopping habits. Cheng Jun seems to be a "changeable" person. < /p >
< p > "third eyes see retail" has always had a point of view, the boss of a supermarket is more "Earth", and the general manager of a department store is more fashionable. Whether it is the image of clothes or the manner of speaking, there is an obvious trade atmosphere on the body. In recent years, "sneak" department store has obviously felt that Cheng Jun has become "wet". Even in an interview with the media, Cheng Jun said he is now a "tide man": "I am a businessman, a literati, and a tidal wave." < /p >
< p > from the general manager of the former supermarket to the chairman of the department store and Cheng Jun's brilliant moment in his life, he also suffered from a low career and ups and downs. He can see the tenacity and conviction as a professional manager. Cheng Jun can do well in his career, which is rare among the cadres of state-owned enterprises. It requires faith, patience, ability, conduct, and even a little luck! "/p"
< p > easier to work for a state-owned enterprise. It is not easy to work for a state-owned enterprise, and it should be valued and cherished! < /p >
< p > < /p >.