The Correct Way Of Clothing Display Makes Customers Feel More Comfortable.

< p > < strong > 1, < a href= > //www.sjfzxm.com/news/index_f.asp > > /a > what is it? < /strong > /p >

< p > there are many people who think that display is to display windows and to wear patterns, which is one-sided understanding of display.

Display is covered by marketing, psychology, visual arts and many other subjects. In English, Display, Shoeing, VisualPresentation or VisualmerchandisingPresentation are a comprehensive discipline, and also one of the most effective marketing tools for terminal stores. Through the scientific planning of products, windows, shelves, models, lights, music, POP posters and passageways, we can achieve the goal of promoting product sales and enhancing brand image.

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< p > an excellent Chen Lun has a solid foundation knowledge, but also has a certain research on brand style, customer purchase psychology and product sales.

In recent years, the marketing circles in China also call "a href=" //www.sjfzxm.com/news/index_f.asp "store display" /a "visual marketing", which shows the status of display in marketing.

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< p > < strong > two, what does the exhibition bring to us? < /strong > < /p >

< p > remember that once we conducted a display training for a group of 40 senior shop managers in a business. Before training, we first divided the store managers into three teams: red, yellow and blue. We raised such a question. Besides the costumes, what customers want? The three team members wrote some answers on the paper after a long time of thinking and discussion: < /p >

< p > A, red team: atmosphere, friendship, kindness, fashion, superiority and good feeling.

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< p > B, Huang team: good environment, friendship, popular information, respected feeling and life experience.

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< p > C, blue team: good shopping environment, smile, fashion feelings, excellent service, value for money.

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< p > these shop managers have at least three years' terminal a href= "//www.sjfzxm.com/news/index_f.asp" > management experience < /a >, which still has a good understanding of customers.

Therefore, we believe that this answer is basically true to reflect some of the psychological feelings of customers.

Here we can find three answers: customers need not only to buy clothes, but also to experience the spiritual experience of "respect, desire and smile" between people and people. They also need to get the experience of "good environment, fashion information, atmosphere" and other visual and auditory experiences, which accounts for no less than the clothing itself.

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< p > the famous fashion designer of Italy, Giorgio Armani, was engaged in window display in a department store in Italy in the early days. Armani, who was born by Chen Li, had a more profound understanding of the store's display: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent recognition on the whole.

Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

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< p > please pay attention to this sentence: "every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere."

That is to say, Armani's clothing is sold in the specific environment of Armani stores, specific lighting, display methods and salesmen's services. Under such a specific brand culture atmosphere, is it conceived that if Armani's clothing is sold in a disorderly low-grade wholesale market, can it also sell the price of the exclusive store? Therefore, in this sense, the way of display and clothing are equally valuable, and display can promote sales and create value.

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P, the famous casual wear brand Giordano has been spared no effort to promote its display at the terminal since it entered the mainland in 1992.

Giordano sees the role of display in this way: the merchandising function of goods display is more powerful than any other media, and the first impression that goods give consumers is a lasting impression.

Visual merchandising is based on the front line of sales. It is a silent salesman.

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