Analysis Of Several Steps In Retail Management

< p > < strong > 1, product market < /strong > < /p >

< p > no matter the terminal staff of wholesale distribution enterprises or manufacturers, they must put the work of product marketing in the first place, because the products are never displayed in the warehouse at the store for sale opportunities.

Especially through the middlemen to terminal manufacturers, the terminal staff should pay more attention to the product distribution rate in their work, and can not ignore the product distribution because they do not directly have business relationship with the terminal.

Only by ensuring a higher terminal distribution rate can the product sales continue to grow steadily.

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< p > < strong > two, < a href= "//www.sjfzxm.com/news/index_c.asp" > product display < /a > /strong > /p >

< p > in the fixed display space, every product of the company can achieve as much sales and advertising effect as possible, which is the ultimate goal of product display.

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< p > retail terminal staff should make rational use of shelf space at every retail terminal. Under the premise of keeping the overall display coordination of the store, put forward their own display suggestions to the shop assistants, and discuss their advantages and benefits that can be brought to the store owners. After being allowed, they should help the terminal salesmen to adjust their cargo positions, and infect each other with their conscientious and responsible work attitude and full working passion.

If the opponent has any objection, he should first adjust his part of the agreement, and the goal that has not been completed can be gradually achieved in the later visit.

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< p > < strong > three, < a href= > //www.sjfzxm.com/news/index_c.asp > POP < /a > promotion > /strong > /p >

< p > terminal staff should make full use of all kinds of POP tools designed by the enterprise to create a shopping atmosphere to attract customers, so that the products of enterprises can become the first choice of consumers in similar products.

When placing the propaganda tools, terminal staff should first obtain the consent of the terminal, and strive for their full support so as to prevent the propaganda tools of their enterprises from being concealed by other peers.

If a good location has been occupied by other peers, and the terminal does not support replacement, you can first find a few places to put down, then strengthen communication with the terminal, looking for opportunities to adjust.

Publicity tools that can be placed for a long time should be maintained regularly after they are released - pay attention to their changes and keep clean and tidy to maintain their image.

Terminal staff should cherish the well-designed POP tools, make rational use of them, put them up or hang them in person, place them in eye-catching positions, and try to echo with product display on shelves, so as to achieve perfect effect.

POP tools for staged promotion must be replaced after the sales campaign is finished, so as not to mislead consumers and cause unnecessary disputes.

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< p > < strong > four, price control < /strong > < /p >

< p > at the end of each terminal visit, the terminal staff should pay attention to the change of the price of the enterprise's products. If abnormal price changes are encountered, the reasons must be traced in time.

To supervise the stability of market prices of enterprises is an indispensable part of terminal work.

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< p > < strong > five, the path is straightened out < /strong > < /p >.

< p > maintaining a smooth and stable sales channel is a basic guarantee for the smooth operation of sales activities.

The convenience of consumer goods, the large number of middlemen, and the confusion of channels often happen.

The emergence of problems such as cross regional goods, cargo dumping and counterfeit rampant not only jeopardize the interests of every link in the sales channel, but also directly weaken the control ability of enterprises to the market, so we must straighten out the terminal purchase channels.

For retail terminals that do not purchase goods from distributors, they should speak to them in order to make them fully aware of the losses arising from the problems arising from inflow of informal channels, which are not subject to after-sales service and poor quality products.

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< p > < strong > six, < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer Relationship < /a > /strong > /p >

Maintaining a good customer relationship between P and retail terminal customers is the basic guarantee for terminal staff to successfully complete the terminal work.

Maintaining a good customer relationship in the long run will enable the company's products to get more recommendation opportunities and at the same time maintain a good corporate, product and personal image in the eyes of customers.

In retail terminals, salesmen's recommendation plays an important role in product sales. Therefore, terminal staff should express their gratitude for their support when communicating with them.

Looking for opportunities to skillfully use small gifts is of great benefit to enhancing customer relationship.

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< p > < strong > seven, report feedback < /strong > /p >

< p > report is an effective tool for an enterprise to understand the information of employees' work and terminal market. At the same time, careful and accurate filling of work reports is also an effective way for salesmen to develop good working habits, avoid work disorderly and improve work efficiency.

Work daily report, work week report, monthly plan and summary, etc., should be filled according to the actual situation. The problems encountered in the work should be recorded in time and feedback to the supervisor.

A special report, which is required by the director to fill in or report temporarily, is used to reflect the information of the terminal market. The terminal staff must fill in on time and accurately, not fabricate it, so as to prevent misleading enterprise decision making due to incorrect information and communicate it to the enterprise in time.

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