It Is Not Easy To Compete In A Fashion Brand.

< p > > a href= "//www.sjfzxm.com/news/zhengce/20140613/389752.html" > < < /a > > recently, the crack and silk group's children's wear has opened up an attempt to divide and split the field.

Before this, in addition to a men's clothing brand, the other brands are all styles of women's clothing brands, not to the elderly women's wear, children's clothing and other subdivision of the layout of the field.

According to the insiders, the attempt in the category of children's wear is another way to open the layout, and it is a good direction.

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"P" is unique. Chen Zhixin, founder of the original men's fashion brand VIISHOW, said recently that the expansion of the whole business scale will be expanded in the future.

And no longer rely on single brands and categories.

"We will develop in underpants, children's wear, women's wear and other categories, and create new brands according to category."

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< p > from these recent actions of a certain accumulation of original brand, we can see that "invasion" has become a regular choice in the subdivision area.

The original brands such as Han Du Yi house and broken silk have accumulated a large part of loyal users and certain brand influence.

With the accumulation of the past, the original brand has begun to pave the way for the layout of the sub brand based on the influence advantage of the loan brand.

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< p > > a href= "//www.sjfzxm.com/news/xieye/20140613/389751.html" > Han Du < /a >, Yin man, cracking the silk in the subcategory of sub brands will not deny the connection with the main brands, but expect consumers to have a full understanding.

There are a lot of continuity in the name of a brand or the name of a flagship store.

Insiders pointed out that between the various brands of mutual drainage, expand the influence of these original brand has become a common business strategy.

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< p > the subcategory of clothing category of middle-aged and old women's clothing and children's clothing has not formed a brand with strong influence under the Internet. Many businesses hope to create an original brand in the field of electric business by means of online business.

According to the insiders, with the layout of the large original brands to these subdivision categories, the difficulty of creating independent original brands in the subdivision category will be enhanced.

It is very difficult for small businesses to compete with original brands when they compete.

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< p > a href= "//www.sjfzxm.com/news/xieye/20140614/389783.html" > no matter /a > is in the platform's traffic layout, advertising, or back end supply chain and team building, the original small businesses in the subdivision category and the large original brands such as crack and silk, and Yin man have no advantages.

Insiders say that such a business can only get room for development only when the product ends.

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