What Is The Way Out For China'S Shoe Material Industry In 2009

Influenced by international trade barriers, RMB appreciation, rising raw material prices, labor shortages, and the implementation of the new labor contract law, China's unique leather and footwear industry is facing severe challenges and tests. China's leather and footwear industry, which is in the midst of ups and downs, has become the focus of the global industry. The financial crisis triggered by Wall Street in the United States, transmitted from the other side of the ocean, took the lead in attacking Guangdong Province, the core area of the "world factory". Which enterprises will be impacted by the financial tsunami? How will the shoe material industry cope with this severe economic winter? It is an issue of great concern to the Chinese shoe industry. If we are optimistic, in the long run, this financial tsunami is an opportunity for China's shoe material industry. If China's shoe material industry can seize this opportunity and make a very farsighted decision, it will become a winner in the financial crisis. Next, let's take a look at the development of Guangdong shoe industry. As one of the important shoe production bases in China and the world, Guangdong has an annual production of more than 4 billion pairs of shoes. In 2007, Guangdong footwear exports hit a new high. According to customs statistics, the province's footwear exports reached 3.68 billion pairs, with a total export value of 9.58 billion US dollars, up 13.86% and 14.6%, respectively, accounting for 43.3% and 37.8% of the country's total export value and total value, which impressed the world footwear industry. For the shoe material industry, "Guangdong is the focus of the world's shoe industry, and Guangdong's shoe materials are all over the world" is the industry's high praise and broad consensus for Guangdong's shoe material industry. As the main production and distribution base of finished shoes and shoe materials in the world, Guangdong has always played an important role in the global shoe industry. The prosperity of Guangdong's shoe material industry has greatly promoted the development of Guangdong's shoe manufacturing industry, and has also driven the development of shoe material markets in major shoe production bases across the country. Guangdong's shoe material industry is not only the "locomotive" of Guangdong's shoe industry, but also the "wind vane" of the country and even the world's shoe industry. Guangdong leather and shoemaking industry occupies a pivotal position in the same industry in China, and is also the world's largest leather production base in the footwear industry. At present, some international and domestic well-known brands, most of which are fixed-point processing and production in Guangdong, are more and more international and domestic well-known enterprises entering Guangdong to set up operation centers, procurement centers, branches or offices. At the same time, leather and shoemaking industry also play an important role in Guangdong's national economy. The total industrial output value of relevant enterprises above the provincial scale has reached 67.9 billion yuan, and the total social value has reached more than 100 billion yuan. Leather and footwear industry has become one of the advantageous industries in Guangdong Province to earn foreign exchange through export. In recent years, the export of leather and footwear products in Guangdong Province has generated more than 10 billion dollars of foreign exchange every year, including more than 9 billion dollars of footwear products, which are mainly exported to the United States, the European Union, Hong Kong, Japan, Russia, the Middle East, Africa, South Korea and other countries and regions. The industrial cluster with footwear, leather goods, luggage and bags as its characteristic economy in Guangdong Province has been formed, which has become the mainstay of the industry development, and has also driven the development of the local economy. The leather and footwear industry is an important industry that absorbs social employment and brings about social harmony and stability. It is estimated that in Guangdong Province, there are 2 million direct employees in the whole industry and 5 million employees in supporting industries. The development of leather and footwear industry has driven the development of many upstream and downstream industries, such as chemical industry, rubber, plastic, metal, machinery and equipment, professional market of footwear industry and other related industries. But today, Guangdong shoe industry is facing severe challenges. The shoe industry in the Pearl River Delta has experienced unprecedented pain of industrial transfer. The huge pressure caused by frequent policy adjustments has made labor-intensive shoe enterprises face a new round of survival choices. The continuous appreciation of the RMB, the rise in the price of raw materials, the rise in wage costs, the difficulty in recruiting workers, the adjustment of export trade, and the implementation of the Labor Contract Law have put the shoemaking industry to a severe test. At present, the subtle emotions of wait-and-see, anxiety and hesitation are puzzling the Guangdong shoe industry, and a new era of shuffling has arrived in the Pearl River Delta shoe industry. Since the 1990s, the Pearl River Delta and the Yangtze River Delta have been the two engines of China's economic growth. Until now, China still has only these two engines. The industrial upgrading of the Pearl River Delta may affect the development prospects of the Pearl River Delta. If the engine in the Pearl River Delta goes wrong, it will have a great negative effect on the economic growth of China as a whole. Although all provinces and cities in China are talking about industrial upgrading, Guangdong and the Pearl River Delta still have the hope of upgrading in terms of global competitiveness. Because of this, the industrial upgrading of the Pearl River Delta is crucial to the whole Chinese manufacturing industry, and even affects the success or failure of "Made in China" to a large extent, and affects the development of Chinese industry in the global market. In general, the factors affecting the development of China's shoe materials industry are mainly concentrated in five aspects: the financial tsunami, the appreciation of the RMB, the reduction of export tax rebates, the EU anti-dumping, and the new Labor Contract Law increasing enterprise employment costs. Especially when the financial tsunami strikes, many shoe material enterprises are inevitably affected. First, analyze from the industrial chain. The essence of the industrial chain is to describe the structure of an enterprise cluster with some internal links. It has upstream and downstream relationships and exchanges of mutual values. The upstream links deliver products or services to the downstream links, and the downstream links feed back information to the upstream links. The shoe material industry and shoemaking industry are at the forefront of the entire industrial chain. Shoes and shoes complement each other. If the shoe industry develops well, the shoe materials will naturally prosper; The shoe industry is not developing well, and the shoe materials are also declining. First of all, let's analyze the impact of the financial tsunami on the shoe industry and how much it will affect, so as to analyze the situation of the shoe material industry. The global economy has been hit, people's income has decreased, and consumption has shrunk. The downstream link of the industrial chain affects the upstream link, and people's consumption concept has changed. Generally, they will not buy luxury goods that can be bought or not bought. The necessities of life, in fact, also have duality, that is, its consumption elasticity. Shoes are necessities of life, and they also have consumption elasticity. Therefore, when people change their consumption concept, they pay more attention to the price factor. China's footwear products are basically middle - and low-end products. The crisis hit high-end footwear products first, followed by middle - and low-end products. Affected by the financial tsunami, many enterprises have closed down, and the government has introduced various measures to deal with it. First, the current industrial transfer guidance. Some small and medium-sized enterprises in the Pearl River Delta have been forced to move away due to rising costs and industrial transfer policies. The survival prospects of enterprises are uncertain, and Guangdong has also been widely questioned: it seems inappropriate to carry out industrial transfer under the financial crisis. The author believes that industrial transfer cannot be hard transfer. The government should establish an effective guiding mechanism and upgrade the industrial supporting facilities. As for small and medium-sized enterprises, there are always some limitations. Their grasp of the overall and long-term interests will be limited by their own goals and direct interests. If they lack the correct guidance, enterprises will be in a more confused state. The lack of government will affect the operation, effectiveness, survival and development of enterprises. Secondly, the government should prevent the transfer of industries to foreign countries. If such a frenzy occurs, the employment problem that is generally concerned by the society, as well as a series of social problems that may arise from it, can not be ignored, and it will be a heavy blow to China's future transition from a "big shoemaking country" to a "powerful shoemaking country". Secondly, in terms of EU anti-dumping, we hope the government can increase support. Recently, the "Guangdong Shoes Industry Anti dumping Alliance" was officially launched at the coordination meeting of the footwear industry anti-dumping held in Guangdong. The Ministry of Commerce, China Chamber of Commerce for the Import and Export of Light Industries and Handicrafts, China Leather Association and the above ministries and associations "tied" together for discussion, with only one theme: "EU China Leather Shoes Anti dumping 'Sunset Review' Coordination Meeting". Communication with the EU through government supported industry associations may achieve better results.   In addition to national policies, enterprises themselves should also actively respond. In the past two years, more and more people are used to calling China the "world factory", and more and more people regard the Pearl River Delta as the "China factory". In fact, China is also a big exporter of shoe materials. According to the previous analysis, the total demand for international shoes will not decline much, at most 10%. More importantly, the financial crisis has made many international shoemaking enterprises pay more attention to the price factor when looking for materials. The "cost performance" of Chinese shoe materials is extremely advantageous in the world. On the basis of providing materials that meet the standards of the exporting country, enterprises should strengthen their own management and product innovation, form some independent brands through independent innovation, improve product quality and added value, focus on creating famous brand products, and ensure their own brands with quality. Ideas and countermeasures for the future development of Guangdong footwear industry. 1. Strengthen technical transformation and independent innovation to improve quality In the case of gradually saturated market and intensified industry competition, Guangdong footwear industry needs to change the pattern of low-level expansion of enterprises, establish the orientation of market demand, and accelerate technological transformation and innovation around the main factors such as product quality, variety, function and enterprise benefits to achieve sustainable and stable development. 2. Implement the brand driven strategy to improve product quality and grade The whole industry should dare and be good at establishing its own national brand image in the international and domestic markets in accordance with the spirit of the provincial party committee and the provincial government on "brand driven strategy" and "striving for famous brands in traditional industries". We call on the relevant government departments to give priority to the enterprises of famous brand products in terms of expanding production, technological transformation, scientific research development and other projects, and encourage qualified enterprises to strive for provincial, national and even international famous brands. 3. Strengthen the construction of industrial clusters and form the backbone of industry development The footwear industry cluster in Guangdong Province is the backbone of industry development and regional economy. However, due to the labor-intensive and low technology content of traditional industries, there are problems such as weak development capacity, few well-known brands, poor environmental awareness and security measures, many hidden dangers in production safety, and inadequate social services. In order to maintain the advantages of industrial clusters, we must guide and support them, optimize and upgrade them, and take a new road to industrialization. At present, Huidong Women's Shoes, Jieyang Shoes, Heshan Shoes, Chaozhou Shoes and other industrial clusters are building provincial industrial upgrading demonstration areas, striving to make more industrial clusters included in the upgrading demonstration areas in the next three years. We should attach importance to the cultivation of regional brands. These regions should create conditions, expand their influence, strengthen regional characteristics and origin signs through reviewing and reporting provincial and national regional brands, and make them truly become models of sustainable industrial clusters. 4. Attach importance to the domestic market and focus on expanding diversified international markets 80% of the shoes produced in Guangdong are exported to all over the world, with a high degree of dependence on foreign countries. Due to simple processing technology, low foreign access standards, and increasing product competition, Guangdong has entered the era of meager profits, and in recent years, it has encountered trade frictions such as anti-dumping. In this regard, we should seriously reflect on the problems of enterprise upgrading and market adjustment. Enterprises must focus on improving their independent innovation ability, cultivating their own intellectual property rights and independent brands, and accelerating the establishment of a modern management system that is in line with international practices; Powerful enterprises should start to expand international sales channels, form a complete industrial chain of R&D design, production and processing, and brand marketing, so as to enhance their core competitiveness and actively respond to changes in the international market. At the same time, we should pay attention to the trend of the international market and actively participate in the international division of labor. In addition to maintaining the original markets such as the United States, the European Union, Hong Kong, Japan, Russia and other major markets, we should also explore new markets such as Central Asia, the Middle East, Africa, South America and Southeast Asia. 5. Implement industrial transfer and upgrading, and promote the rational layout of the industry according to local conditions In Guangdong Province, where the original shoemaking industry is more developed, such as Guangzhou, Foshan (Nanhai), Shenzhen, Dongguan, etc., facing the challenges of increasing production costs year by year, accelerating urbanization, more stringent environmental requirements, and the rise of industries with more development potential, they have gradually lost their competitive advantages. In order to develop, enterprises in these places should change their thinking in time and move to areas with more resource advantages. There are various ways of transfer, such as developing the "headquarters economy" in order to maintain and give play to the advantages of the central city in transportation, information, trade, etc. With the improvement of China's economic strength and the acceleration of the pace of world economic integration, the worldwide integration and cooperation of the footwear industry will be further accelerated. Of course, the competition will also be unprecedented fierce. On the basis of consolidating its own advantages, Guangdong footwear industry should establish a brand, scientific management, and reasonable operation, further move towards globalization and internationalization, strive to increase its participation in world exchanges and cooperation, strive to improve the image of the Pearl River Delta footwear industry in the world, and strive to build Guangdong footwear as a world brand. At the same time, enterprises can rely on the platform of industry associations to cooperate with peers and expand overseas markets. As an organization in the industry, industry associations should fully