Zhou Xiangyu&Sassoon 2015 London Fashion Week Joint Light Force Fashion

Sassoon, as a palace level hair brand leading the global fashion, draws inspiration from suspension this season and creates hair style with exquisite hair art, which is popular with the famous designers of Fashion Week. It coincides with the London Men's Wear Week in Spring and Summer 2015, and Sha Xuan continues to cooperate with the cutting-edge designer Xander Zhou Xiangyu to fully sponsor the release of his new works in Spring and Summer 2015. Sassoon's "Light Force" trend extends from the T platform to the streets of London, setting off a whirlwind of light force trend, injecting modern people with a dose of stimulant in their dull lives, and starting an extraordinary journey of self discovery.

Sassoon's light power trend sweeps London's show, pondering over design, witty subversion

Deeply influenced by Sha Xuan's constant pursuit of self breakthrough and personality expression, Xander Zhou's new works in spring and summer of 2015 also imperceptibly convey the concept of self effrontery to the audience. The bold selection of lightweight materials breaks the heavy constraints. Through unexpected design and combination, it fully demonstrates the free and easy attitude of young people to enjoy themselves. High class men's wear is combined with sports elements. Shiny party tops are paired with customized sports shoes. The silhouette coat is inlaid with PVC valve decoration, which is full of Star War elements. Through casual and cynical play, Sassoon's light power trend is vividly displayed. The whole show is like a big party for young people, providing a dynamic stage for free people who are looking for a light life. Just as Bruce Masefield, the British creative director of Sassoon, explained the concept of light force: "The gene of breakthrough and subversion needs to be constantly expanded, the courage to break the routine and constantly release themselves".

This time, the master team of Sassoon Hairdressing Academy created the airy and light hairstyle for the model, which became the best accessory of Xander Zhou's new work. The hair root is long and erect, and the hair style is fluffy and full of air. It is fashionable to match with hair band and rope winding decoration. The joint performance of Sassoon and Xander Zhou on the trend of light force in 2015 London Men's Wear Week is like a force ready to be launched, encouraging young people to break the shackles of silent life, constantly explore new vitality, and wantonly pursue themselves!

Light power trend counter attacks London street chic and unrestrained

In addition to striving to create the fashion style of London Men's Wear Week, Sassoon also made a new attempt with the theme of "light force and unrestrained play": take London, an ancient and modern city, as the background, to start a light force and unrestrained fashion journey. No longer rigidly adhere to the gender distinction of clothing, Xander Zhou created a smart street image for male and female models; Sassoon Hairdressing College injects light force into hair style to express the desire to challenge the constraints of gravity, and convey the declaration of light force to liberate oneself and make oneself wantonly.

Sassoon and Xander Zhou have worked together for five consecutive London men's clothing releases. The consistency of ideas and creativity has promoted more diversified cooperation between the two sides. This common interpretation of the "light power" trend leads people to break the rules, boldly subvert, and play with unlimited possibilities!

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