There Are Pros And Cons Of OEM And Direct Camp, And Footwear Enterprises Need Balanced Development.

< p > recently, with the first tier sports brand Nike and Adidas gradually abandoning the direct factories in China, a dispute over whether the OEM and the direct operation are better or worse has also been launched in the footwear and garment manufacturing industry of Quanzhou.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > OEM < /a > one side believes that the division of labor in the future internationalized industry will inevitably lead to the widespread implementation of the complete OEM mode in the brand enterprises. The party in favor of the direct camp believes that if we want to base ourselves on the domestic market and respond to the changing world competition, we must maintain a certain proportion of direct factories. Only in this way, can the enterprises have greater flexibility and initiative in competition.

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< p > < strong > most brands require OEM < /strong > /p >

< p > industry sources told reporters that at present, Nike, Adidas and other international sports brands are mainly OEM. In the local sports brand, Lining is also mainly based on OEM, and Quanzhou brands such as Anta, PEAK and so on. Apart from OEM, some of them are produced by direct factories, but less than half of the total factory volume.

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"P", a former industry personage of Jordan sports, Hou Lidong analysis, in fact, every brand enterprise is the need for generation.

At least in the zipper and other accessories, most of them need foundry, and the production of accessories generally accounts for 5% to 7% of the total production volume of the whole enterprise.

In addition, sports related socks, backpacks, hats, balls and so on because of the small quantity, and some other products because of the particularity, such as vulcanized shoes, usually also through the form of subcontracting to complete.

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< p > in addition to sports brand, OEM is also a fairly common mode of production in the clothing industry.

For example, the proportion of the men's clothing leading clothing brand of seven wolf wolf is up to 80%.

According to Shi Zhengzhi, Secretary General of textile and garment industry in Quanzhou, taking the clothing industry as an example, for a long time, the mode of "Quanzhou manufacturing + Wenzhou brand" or "Wenzhou manufacturing + Quanzhou brand" has existed for a long time, in other words, in this field, mutual OEM has become one of the modes of regional cooperation.

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< p > < strong > balanced development improving strain capacity < /strong > < /p >

Liu Xiang, deputy director of PEAK sports public relations, said: "P can reduce costs, and direct factories are flexible in production, so both sides have their own advantages and disadvantages.

The ideal ratio of direct factories and foundries is 1: 1. Balanced development is more conducive to cost control and response to market changes. "

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< p > Liu Xiang thinks that for the brand enterprises, the operation of the direct factories is more flexible and the initiative is in the hands of the enterprises. When the economic situation is not good, enterprises can quickly reduce production and thus reduce the inventory. Instead of signing the order in advance, the factory will have less inventory.

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< p > for this reason, a responsible person of seven wolves also said that enterprises could save costs through the form of subcontracting, but we must ensure and control the output of OEM products.

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