Japan'S Retail Business Strategy Is Changing In Summer

P retail companies started preparing for the autumn dress and warm food before the summer competition. The weather bureau corrected the cold summer forecast, which indicated that this summer was as hot as usual. But because of bad weather, the same commodities as before were not likely to sell. Last August, the products that made the cold body warm, such as kodun, sold well. The industry wanted to provide consumers with a store that could match their lifestyle.

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< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > Xiaotian department store "/a" June 27th began clearance sale, increasing the "href= http://" www.sjfzxm.com/news/index_c.asp "scarf", "scarf", "scarf" and "scarf" used in the cold weather, and selling goods that covered the sun and umbrellas in stores in autumn in the past, began selling in July this year.

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< p > the 45 "Beijing urgent store" storefronts launched by Kanagawa center put forward the policy of adding eggplant and vegetables and fruits to local production, and only 5% of the fruits and vegetables produced locally, but this summer plan is multiplied by two times.

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< p > if the weather continues to deteriorate, fruits and vegetables will develop poorly, and may lead to reduced production and higher prices. Jing Jing store said, "the pportation cost of local products is cheap, it is not easy to be controlled by market prices, but also can be stabilized supply".

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< p > the family and Rosen convenience store are also ready to launch warm products in the store earlier than usual.

The Japanese Meteorological Bureau said in June 25th that the weather forecast for 7~9 months is probably not much worse than the previous average heat, and corrected the previous cold summer forecast.

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< p > but the situation of weather changes will greatly affect the sales of clothing and accessories or drinks. Therefore, the industry must follow the consumer's habit of consumption all the time, and constantly strengthen the sales strategy to deal with it.

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< p > "since May, I have participated in a lot of promotional activities. During the season, summer clothes and seasonal spring clothes were bought a lot.

Recently, I really feel that there is nothing to buy.

But businesses sell text messages one after another, and the intensity of sales promotion is almost the same.

It's not very attractive. "

Ms. Guo's views are very representative.

Reporters visited these department stores also found that although the popularity of shopping malls during the promotion period is indeed relatively prosperous, but compared to the previous years, members of the date crowded, queuing to pay the situation has been very different.

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< p > for department stores, summer holidays are the off-season of department stores. At this time, new products are not on the market and goods have not yet arrived. Consumers are always cautious and wait-and-see.

Therefore, department stores need to use big incentives to break people's wait-and-see.

However, with the maturity of people's consumption concept, department stores are using the single discount method again and again for three times, which stimulates people's desire for consumption less and less.

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< p > the shopping center with a full range of formats has been innovated constantly in summer activities.

3D exhibition, children's talent competition, photo contest and so on, people are dazzled.

A shopping center planner told reporters that even if he did not do any activities during the summer vacation, he would have enough popularity. Many people would like to go shopping in the mall.

Summer vacation has become the most important consumption season for shopping malls.

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< p > in the pursuit of sense of experience, shopping malls should not keep a single discount sale if they want to retain their consumers. Instead, they need to think more about ways and take the form of combined boxing to attract consumption.

Reporters saw in some shopping malls, the members of the mall hired a professional performance team to perform live music, and ice cream counters were specially designed for consumers to enjoy ice cream.

These small thermal activities have indeed made some achievements, attracting many consumers, especially children, which should be regarded as a useful attempt of traditional department stores in the innovation of shopping environment.

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