Shanghai Shopping Center To Build Intelligent Business To "Shift Uphill"

　　 Intelligent business Direct user

In just a few years, the mobile Internet has penetrated into every aspect of Chinese life. Li Yi, Secretary General of China Mobile Internet industry alliance, said in September 4th that the US Apple took a big step in solving the problem of "fitting rooms". Through the technology it developed, Apple users could know why customers would stay in front of a counter for half an hour when they entered Messi's department store. Connect online and offline, shopping malls and customers, this is the mobile Internet era inspired by the intelligent business.

　　 Moon Star Group The chairman of the board of directors, Mr. Ding, said that Shanghai global port, which is just over a year old, is launching the "uphill plan" for second years, including mobile Internet, online and offline integration, and format combination. Interactive experience Convenience consumption is the key word of the shift uphill. The data show that the business area is close to 500 thousand square meters, and the volume is close to the 20 star market in the 20 cities. The passenger flow of the business day on September last year was maintained at 60 thousand -10 million, and the weekends were as high as 200 thousand. In the future, intelligent parking and intelligent shopping guide will become the biggest shopping mall in Shanghai city to solve the traffic conflicts around the city and make the shoppers more relaxed.

　　 Interaction enhances consumer stickiness

Is there a surplus of shopping centres in Shanghai? Statistics from CBS Richard Ellis show that only 1/5 of the 44 commercial projects under development in Shanghai are less than 50 thousand square meters, while the total number of items is larger than 150 thousand square meters, accounting for 11.4% of the total, most of which are shopping centers. At the same time, a number of old department stores in Shanghai also began to appear the trend of "shopping center". Does every family make a shopping mall, will it be seriously homogenized?

In this regard, as a commercial leader in Shanghai, the new world city is ready. Although the 2014 Shanghai Shopping Festival will not be officially launched until September 12th, the new world city has started the three marketing of the Mid Autumn Festival, shopping festival and Tourism Festival since September 5th. Today, Shao Wansheng's meat moon cake will be sent to WeChat for four days. In September 12th, it will also be paid by the WeChat, and it will be paid 15 yuan in cash for 200 yuan.

In addition, on the 12 day, the brand new "new world" mobile phone APP will also be on the line, which will not only have the lowest 3.6 full sales promotion information, but also transmit multiple services such as map navigation, movie information, membership ordering, etc. Before going to the hot restaurants in the new world city, they often dared not leave because they were afraid that the number was invalid after queuing up the numbers. Later, through the "new world" mobile phone, APP could not only get the number, but also remote serial numbers, check the number at any time and place, and call for prompt attention. Guo Zengli pointed out that at present, the concept of commercial O2O is very hot, but most of them only stay in the initial stage of issuing advertisements. But the ideal O2O needs more mobile Internet thinking to improve consumption stickiness.