Quanzhou Shoes And Clothing Overturn The "Traditional Rice Bowl"

In the era of mobile e-commerce, "WeChat" ports such as WeChat, WeChat and Taobao are taking up a limited amount of time for consumers, which has changed people's regular consumption habits, and has also brought a strong impact on the distribution model of traditional industries such as shoes and clothing. It is reported that in the face of the sudden palm shopping era, Quanzhou enterprises with a keen sense of business opportunities came up with a new way to rapidly expand the ranks of dealers: abandon the traditional threshold of franchise and franchise fees, invite all consumers to establish mobile APP software portals, and strive for every family to own their own mobile stores, parents as store managers.

Industry insiders said, "The impact of mobile Internet is both a challenge and an opportunity. Quanzhou consumer brands, represented by shoes and clothing, who can quickly adapt to the changes in the general environment and make innovations in line with market demand and development trends, will be able to take the lead in future competition. As Ma Yun said, the new business era is as fierce as a lion, and enterprises will lose miserably. "

　 Overturn the "traditional rice bowl"

It is understood that anyone can use the WeChat platform to set up a small shop to sell their own products. In the micro store, all types of products can be put into the "store" from eating to drinking to wearing, which is similar to a small palm supermarket. Xiaocai, the owner of Taobao shop, said, "There are modules on WeChat, so you can open a shop after downloading the certification. Almost zero threshold. It's much easier to take photos of products and upload them to your mobile phone with one click than it was before."

Character card: Xiao Cai, from Quanzhou. In 2009, we began to reach the Internet. With the momentum of e-commerce and the advantages of shoe industry resources in Quanzhou, we achieved a "bull like" sales performance: annual sales close to 10 million yuan.

Xiao Cai said, "Since last year, I obviously felt that the turnover of the PC side (computer) has gradually declined. Last year, I began to try to use the" micro Amoy "on the mobile side to do business. In less than half a year, the sales performance of the mobile side has increased dozens of times. Now, compared with traditional computer orders, the number of orders placed on the mobile side has begun to exceed 50%. It is obvious that the sales volume has dropped a lot since this year. It seems that those who originally wanted to run for ten million yuan this year cannot. " Later, Xiao Cai learned that only Taobao shopkeepers like them could easily obtain the information of shoe supply, but with the popularity of smart phones and the promotion of the micro store module, more and more friends around them began to sell shoes.

　　 Statistics According to the data, the number of smart phones nationwide in 2013 was 380 million, and this year is expected to exceed 500 million. With the popularity of smart phones, there will be more people shopping through mobile phones.

Another, Miss Chen, the owner of a clothing store in the central urban area of Quanzhou, said, "Since the store opened, with her unique vision, the new clothes in the store have always attracted old customers. But since last year, fewer than three customers have come into the store every day." According to the explanation, she has changed the opening time of the store, Every day, people only open stores at noon when they get off work. In summer, they only open stores after work in the afternoon. Other free time is used to run micro stores on mobile phones. "Take photos of the clothes in the store with your mobile phone, upload them, and then directly push them to the original regular customers." She said that sometimes she will push individual styles according to the preferences of different customers. "Actually, I didn't play WeChat, and I was forced to do so." Miss Chen said that she spent a lot of time on WeChat Communicate and share with customers. Many customers come to the store to realize consumption after they see clothes on their mobile phones.

According to the industry analysis, "Now more and more e-commerce platforms and even brand enterprises in Quanzhou are taking advantage of the new play method of micro stores to draw consumers directly into their online distribution army system and make a big 'micro' article. Everyone is a store owner, striving for every family to have their own private mobile stores. The promoters said that in the future, they will not only use WeChat platform to develop their own consumer store manager system, but also build their own APP entrance. In the era of mobile Internet, Quanqi has boldly taken the first step in innovation. "

　 　 brand Personal hand to hand combat

It is understood that in the traditional model, there are many links between the product producers and consumers, such as wholesalers, dealers and shopping malls. Now these intermediate links are completely flat, and product producers and platform builders can establish face-to-face communication with terminals by virtue of the virtual social platform and the Internet. In the Internet era, all resources are completely open. Whether you are an industry giant or a new brand, you face almost equal opportunities. As long as you can play with your own characteristics, or the products can impress consumers, or the margin of interest is attractive enough, you will have the opportunity to rise to the top at any time. It is the ordinary consumers from the terminal that determine this opportunity. When the Internet economy enters the mobile era, the competition between brand companies has become a personal hand to hand battle.