Textile Branding Needs Reform And Innovation

Here world

The Xiaobian of the network tells you that branding needs change and innovation.

In the retail keynote session, Calvin Woolley, director of textile and carpet trade in Sweden IKEA group, introduced IKEA's global sourcing strategy; Hongkong textile and garment research and development center, CEO Edwin Ken, systematically discussed the topic of "retail supply chain under the market turbulence situation"; Zhang Rongming, chairman of the group, as an entrepreneur representative, introduced the new changes of the love group in recent years, including intelligent factories, new design concepts and so on. He hoped to provide more value to customers through years of hard work.

As a global multi-channel retailer, Martha's experience has always been highly respected by the industry. TASS Andy Misa Chis, international director of department store, UK, has focused on how to take the road of "sustainable development" to the guests attending the conference. They put forward more attention to climate change, waste, raw materials, fair partners and health.

The contribution of Martha's department in the past two years to the collection of old clothes in Britain and to the most famous charity charity club in Britain has been appreciated by the guests.

Hongkong Yida group CEO Che Kok Tao makes a speech around the theme of "raising the smile curve and the pformation of technology and retail of integrated textile manufacturers". Che Ke Tao said that when the world is faced with the rising cost of elements, it is particularly important to realize the pformation from OEM to ODM to OBM (branding).

"Yida group from the most common apple shop staff uniform processing, to the high-end shirt brand PYE faction's birth and development, has undergone many changes and innovation, this requires courage, also needs wisdom."

He also mentioned that

The group hopes to set up a new textile industrial base in Guilin, Guangxi, in 2015, which integrates production processes, industry history, environmental protection, low carbon, cultural tourism and local traditional culture.

The investment is about 2 billion yuan, striving to become a benchmarking industrial tourism project in the industry, a display platform for the world to display green production, fashion trends and scientific and technological achievements of new textile and clothing.

In the following discussion on industrial textiles, Simon Wiesel, President of Holland POLY-NED company, Li Lingshen, President of China Industrial Textiles Industry Association, Li Lingshen Mons, vice president of strategic development of China Royal Tan card group, and senior vice general Xiao Wenqin of Formosa Plastics Group, discussed the development opportunities and future challenges of industrial textiles within the international scope.

Li Lingshen, President of China Industrial Textiles Industry Association, put forward in his speech on the development and opportunities of the industrial textiles industry. Industrial textiles have become an important way for China's textile industry to adjust its structure and upgrade its industry, and also a new growth point for China's textile industry.

However, China's industrial use

There are also some problems such as the lack of international competitiveness of high-end products, the dilemma of technological innovation, and so on.