Paulina Shoes Brand "People-Oriented" Marketing War

The market downturn is obvious to all.

How many brands are in the predicament, playing their own "small abacus" in order to save.

Paulina shoes in the spirit of "people-oriented" marketing strategy, won the first prize.

First of all, Paulina takes "consumer" as the basis and "Oriental female consumers" as the basis.

Paulina Bolina shoes inherits the traditional advantages of Spanish leather products, which are novel design, exquisite workmanship, excellent quality and reasonable price. Adhering to the traditional leather shoes processing and handcrafting technology of the Bolin family, they play their own inspiration of European and Oriental design, but do not forget to make shoes for Oriental women consumers. Therefore, closely combining the consumption habits and cultural concepts of the Chinese market, giving full play to the scale advantages, productivity advantages and local resources advantages of Chinese partners, we have developed Paulina fashion women's shoes tailored for the Chinese mass market women with leisure, dating and banquet, tourism, business and so on, which meets the aesthetic needs of Oriental women.

Secondly,

It is based on team work and team marketing.

Bao Li knows that human is the main body of a team and the main body of an enterprise. It is also the main body of service as well as the object of service.

Excellent talents form strong teams, strong teams can support the healthy development of enterprises, and benign enterprises can better serve customers.

So, we have formed such a team to serve customers and serve the public.

In Bao Li Na, respect every employee to make all efforts for customers, encourage employees to deny the past and deny themselves, and create unlimited creation with unlimited pursuit. Responsibility and loyalty to the company and customers are the most basic and core elements of staff growth, and also indispensable elements of the whole team.

Next, the brand takes the "customer" as the center, launching the customer marketing war.

Customers are the foundation for the development of enterprises and the source of their survival.

In the heart of the people, every customer is a market. Losing a customer means losing a market.

Scientific investigation shows that every 26 customers who have a customer complaint remain silent. Each of these 26 customers may affect more than 10 other customers, so we will always be vigilant. Any dissatisfaction of customers is the starting point for us to reflect on and improve services.

Paulina operation headquarters set up a customer information feedback center. Customers only need to pass E-mail, and they can reflect their suggestions or problems directly and quickly to the general manager. Customers will also receive satisfactory answers at the first time.

The gradual stability and strength of customers, the truest recognition and affirmation of customers, the most happy smile of customers will be the most ideal marketing method of Bao Li Na, and also the real and ultimate pursuit of her.

The last is "service" marketing.

Service needs object and subject, which is inseparable from "human".

In the brand center, service is not a task, but a responsibility, obligation and mission that employees must perform.

Every employee will be ashamed of his bad behavior in service, and promote the company's sustainable development with service innovation.

"Quality, convenience, standardization, sincerity" is Bao Li Na.

Service policy is the behavior direction of its service practice.

The implementation of service policy to service practice and service behavior is the professional ethics that employees should have.

"Starting from the importance of customers, and finally customer satisfaction", together create a customer satisfaction business atmosphere, is the pursuit of Bao Na.

"People oriented" marketing campaign, we must say that Bao Li Na played beautifully! With Bao Li Na, absolutely "have meat to eat"!