Designers, Please First Design Your Personality Charm.

Recently, a documentary drama "The Fashion Fund", which describes the selection process of CFDA/Vogue Fashion Fund in 2014, was launched in the first quarter. This award is aimed at the new generation of designers in the rise of the United States. In the first episode of this documentary, I find it reflects some facts in the fashion world.

Among the 10 judges in the series, there are fashion editors (Anna weendor [Anna Wintour] from the US version of Vogue) and Mark Holzer gate [Mark Holgate]. There are Fashion Group executives (from the American Fashion Designers Association [Council of Fashion Designers of America] Sten Korber Sten Korber and Andrew Rosen from Andrew Rosen).

(Ken Downing [Ken Downing] from Neiman Marcus and Jeffrey Gallnsky [Jeffrey Kalinsky] from Nordstrom), as well as designers (Jenna Lines [Jenna Lyons] from J. Crew, Reed karakoff, Jenna Lines, Diane Fonfstine and Bao), who are generally regarded as one person from David and Neville and Marx W. Wright. They sit around a big table and discuss all the applicants for the award.

They will watch the video attached to the application and select a list of only 10 people.

Paul Andrew, the final winner announced last Monday, has entered the eyes of the judges. Paul Andrew

Everyone appreciated his work, and then he said, "he is handsome, too."

"I knew someone would say this," another judge said.

"This is indeed a factor," replied Cobb.

They began to discuss another Thaddeus O Neil designer, whose clothes were all as bright as surfing, or Thaddeus ONeil's colorful (but no last cut) conjoined suit.

"Sexy," said von DIN Po.

"Nice hairstyle," Max Wainwright said.

"

It's really good, eh, "said Mr. win.

Next is Brett Hyman Brett Heyman, the designer of the handbag brand Edie Parker, who is also the ultimate winner.

"She is very cute. She has some talent and is very beautiful," said von DIN Po.

"I like her."

Welcome to fashion 2.

In a world with Instagram and Youtube, everyone wants to shoot their own reality show or documentaries, and what kind of image records they will leave will become a part of the job description.

The phrase "fashion is entertainment" has been overstated, especially in the debates on where clothes are going.

But T is just the beginning.

Yes, works are the most important factors (for example, Eva Fehren jewelry designer Eva Zuckerman [Eva Zuckerman] is the last runner up winner, when Holgate mentioned her, he said, "this jewellery is also good."

But it's not enough to just look at the work.

The designer also needs to have a character, or perhaps "a character" is more appropriate.

Such kind

Starting from Michael Kors, "Project Runway", he wore jeans and sneakers, saying a simple narrator ("to me, she looks just like Rigatoni Mad Max, which is a bit like looking at the clouds and looking at it, then you can see the shape of something"). Later, Wen Tao and Grace Coddington (Grace Coddington) were in the documentary "nine monthly magazine" directed by R. J., which has now become a program element accepted by the industry. "Kors"

"This is one thing we all need to do now," said Van tURL on a television show.

Another House of DVF, the first live reality show on TV, is the best example.

It plans to be broadcast for another 7 weeks (Fashion Fund will be broadcast for another 5 weeks), with the pain and trauma of several young girls competing in New York to become a DVF brand ambassador.

In other words, they came to learn how to act as brand ambassadors.

In this season, DVF himself and Staffany Greenfield Stefani Greenfield, the creative director of DVF studio, will give them lessons. Greenfield is also a veteran of reality show, who has appeared in the reality TV documentary "Bravo My Line" directed by Bravo (Bravo).

The teacher in class also had the IT goddess of the world, and now the DVF fashion editor Jessica Joffe (Jessica Joffe).

By working on activities organized by DVF, making mood board and designing collocation guides, the ability of these girls to match DVF images was tested.

"It's very important for the company to connect with the younger generation," von DIN said in the program.

She also explained that she planned to train a "fixed person" to represent her and convey her message to the world.

(from the mistakes made by these girls in being dressed appropriately, it may be more difficult than imagined.

In fact, it is not the young girls who make this program special, but the program itself.

In the first episode, she said, "when I was dressing up, I thought," am I crazy? "- and nursed the girls (imparting their experiences, kneading their faces, hugging them and saying goodbye) and giving them severe love (after criticizing the lipstick of a girl, she said," simplify and simplify! ") is to look at the other side of her, instead of treating her as a successful story of a fashion world with special money and running around the world (of course, she is also a successful person), nor is she a person who can balance the world of men and women. Look at Feng

In other words, the audience may think, oh, I can think of that.

Similarly, although the original intention of "The Fashion Fund" is to make the process of prize recognition easier to understand, and to show the efforts of young designers, its actual effect is to let people know the judges themselves.

Anna Wintour can laugh at himself! Max Wainwright is biting his nails! They are human!

Of course, from here, at least from an audience point of view, they would like to buy a product, read a magazine, or buy something from a shop that their favorite judges praised.

Or just pursue the drama.

Indeed, although each program is nominally talking about how the winners win the fame and success -- in fact, The Fashion Fund has a pretended and exciting advertising slogan called "10 designers, 4 months, 1 winners!" (it is said to be pretending to be excited because the news of Andrew's award was announced before the program was broadcast), but in fact, the judges themselves had overshadowed the winners.

This is true in the two programmes.

The judges have become the most unforgettable characters in the program so far, especially those who have been on the stage, such as DVF and wartour.

They have to make difficult choices; they are moved by the players but have no real feelings.

In the words of Cary Grant and Betty Davis (Bette Davis), they are stars: in any case, the magnetism of stars will not disappear.

The contestants are only part of the play run by the judges.

This situation has changed a lot. It's true: the celebrities who are well-known in fashion are discussing the importance of performance and presentation, and they are in the environment of performance and presentation, so they are also discussing with their lives.

Whether this is a good thing for fashion or something else, since Kos has gained fame and wealth from IPO in the envy of her peers, The Fashion Fund may end up with the same result.

If the world is really a big stage, why do we have to make the fashion world different from others? Marc Jacobs's opening up a channel on YouTube, or Wang Daren (Alexander Wang) signing with Netflix herself is only a matter of time.