Children'S Clothing Is Growing Rapidly. How Can Wenzhou'S Local Market Develop?

According to a survey by the National Bureau of statistics, China

The annual growth rate of output value can reach 25%~30%.

As one of the most potential industries, children's wear market will benefit from the change of consumption concept and the second child policy after the 1980s and 90s. By 2015, the size of children's clothing market in China will reach 140 billion yuan.

Thanks to the encouragement of data and the actual situation, Wenzhou's garment industry is also moving towards children's clothing industry: creating brand names, developing women's clothing as the main line, expanding children's clothing, integrating children's other products, developing children's clothing integration stores, and even developing children's clothing chains to children's industrial chains.

Stuffed closet

Wang Hong (a pseudonym) went to work in an urban institution. After a few days, she hurried to lunch and went to her home. She wanted to pfer the children's clothes that she had not worn.

"A couple of big bags. I can't finish them all at once."

Wang Hong said, "before the wardrobe was basically my husband's clothes, but the children's clothes have become the protagonists in the past two years.

My child is three years old and grows fast, so the clothes are much faster than our husband and wife.

Plus

Yes, some new clothes have become "expired products" directly before they are worn.

Wang Hongzheng, who is in line with the second child policy, is going to have a second child. "If you add a child, the wardrobe must not be able to jam children's clothes."

However, Wang Hong's troubles are becoming the gospel of Wu Min, a small clothing merchant, who has been engaged in children's clothing business since 2011.

"In 2011, it would be a super business, though these two years were more and more children's wear, and business was reduced, but it was much better than before."

Wu Min is very confident in this industry. Their children's clothing area is very conspicuous, even more than the women's clothing area.

Obviously, big names are optimistic about this market.

Not just Wu Min, reporters last week from the market and parts.

It is understood that there are more and more "awakening" clothing brands in Wenzhou, and try to extend their tentacles to children's clothing industry.

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How do I eat the last piece of cake?

Many people in the industry believe that children's wear is the last piece of cake that the whole garment industry will compete for after women's wear and men's wear.

But how to eat this cake is different from different enterprises.

In the field of children's clothing, she is still a new person, the two years for the operation of the brand is still groping stage, but the market repercussions are good.

In the sales mode, she will change the traditional layout of department stores in the past, and will focus on the innovation of marketing mode in the economic environment of e-commerce and fans.

Begin to try the cooperation among brands, form a single store to form an integrated store mode, and realize the sharing of resources and customers.

Other children's products including children's clothing, such as children's shoes, glasses, schoolbags, toys and school supplies, are integrated into the store to provide more choices for shoppers.

Retailers get a slice of the game.

In addition to the brand's attention to children's clothing, retailers also began to pay attention to children's clothing marketing mode and experience mode.

In the urban area of Yintai, in October this year, the children's clothing area was adjusted. "Our children's clothes are not only sold in children's clothing, but we extend to children's fun, so that mothers can bring children to buy children's clothing, while children have places to play."

Wenzhou Yintai Department children's district responsible person said.

Intime department store has adjusted the original Paw in Paw children's wear brand to the paradise experience shop. The area has expanded from only 100 square meters to 240 square meters, which has increased the children's amusement park and the viewing area.

"The brand will be launched first and will be rolled out next year.

Judging from the current operation situation, this new experience mode is not bad, and the flow of people has increased a lot.

Relevant people in the mall said.

This year, sales of children's wear areas in Yintai department also showed an increase of 30% over the same period.

The Wenzhou one hundred children's shopping center opened in May has also increased the proportion of children's formats.

Monks more and more porridge quality to protect

However, as more and more investors and funds participate in children's clothing, the fierce competition in the market is inevitable.

Some people in the industry are worried about this. Some manufacturers feel that this year's children's clothing is not as good as it used to be, and it needs urgent maintenance.

Compared with the previous two years, the development of children's wear industry in Wenzhou this year is in a relative downturn, but it still keeps steady compared with other casual wear such as casual wear.

In his view, the safety of children's clothing should arouse the attention of the industry and consumers.

Due to the restriction of category attributes, children's wear market has been in a state of mixed up because of the high safety and inspection specifications of children's clothing.

The standard of children's clothing is very high. The state has strict rules for children's clothing, and the cost of production and labor costs of children's clothing is also high. Therefore, the price of brand children's clothing will be relatively high.

As competition intensifies, price war can easily lead to the impact of safety and quality.

From the perspective of the development of the entire children's wear industry in Zhejiang, the growth rate of these two years has declined, but it is still at a healthy stage of development, and the total number of children's wear has maintained an increase of more than 10%.

But the mode of electronic commerce and business center has diverted the children's clothing terminal. Nowadays, the establishment of a children's clothing brand is not only based on a shopping mall and advertising, but rather needs to "return to the original". The product is the foundation. Only the improvement of product quality, safety and comfort can make the enterprise go far.