Retail Industry Is Hand In Hand Supplier Pformation, Focusing On Its Own Brand.

Wang Zhuangyi, chairman and chief executive officer of the Qing Kai Long Chain trading company listed on Nasdaq, told reporters that retail enterprises now realize that their own brand products have three advantages over brand products: differentiation, high gross profit and low price.

"This year, the sales of our own brand products reached 12%, 8% last year and growth next year. This is our main strategy."

Ding Dan, Nelson's retail industry research team, gave a keynote speech entitled "where is China's own brand road".

According to Nelson's research, the image of China's retail private brand has undergone metamorphosis. From the "low cost, the replacement of Gao Lirun brand products", it gradually evolved into a pronoun of "closer to the needs of the target consumers". More and more retail businesses realized that their own brands had positive significance for improving the brand image of retailers.

Yao Zheng, Secretary General of the Shanghai brand authorized enterprise association and its own brand Specialized Committee, told reporters that the research report has made some suggestions to the relevant government management departments and retail enterprises.

Successful business pformation can drive the continuous prosperity of the retail market and stimulate domestic demand. The government needs to give some substantive policy support to the innovative enterprises in the early stage.

Strengthening private brand

We will gradually establish a unified reference standard for commodity inspection and packaging in all parts of the country.

Retail enterprises must calm down and formulate phased plans for different periods on the basis of long-term strategic planning.

If the retail enterprise has a temporary difficulty in its own brand management, it is suggested that the mode of marketing and joint venture should be gradually reduced from the strengthening of self-management.

Stride forward;

The headquarters of retail enterprises must include their own brands in the overall development strategy of the enterprises, and take their framework construction, process system and incentive measures into consideration at the strategic level, so as to ensure that the enterprises can form a resultant force in promoting the development of their own brand products.

"Win in

"Win in the mode - the retail brand in the new era of China" is the theme of the seminar on private brand strategy management held during the exhibition. It also points out the way to win the development of retail private brand.