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Private Customized Or Popular "Uniform Code" Concept To Return To The Clothing Circle

2014/12/26 8:05:00 26

European And American BrandsFashion IndustryFashion Brands

In Ji'nan, there are more and more European and American brands In the fast fashion, there are also some uniform clothing. Clothing is originally from "uniform code" to the subdivision. Now, "average code" is popular again. Is this a popular fashion or a new selling method? Ji'nan's uniform clothes are mostly Guangzhou clothing, no longer divided into S and M, but a uniform size design, which is called "suitable for all female sex". This concept has recently appeared in some clothing brands in Europe and the United States. Clothing industry An improvement in designing a style that fits all bodies, is it just a new concept?

For this reason, some American girls of different sizes have done experiments on these "uniform" clothes. The styles of the tests are different. They have T-shirts, dresses, shorts, vests, and so on. The result is almost the same: these clothes, which are all suitable for all women, are only beautiful when they are thin or moderate.

In this regard, some experimenters said that it would be a pleasure for them to wear such a dress that is suitable for all women. But some people have expressed a different view: no matter what figure women are, they should wear clothes that are most suitable for their own body and make themselves comfortable.

Yesterday, a reporter survey found that in Ji'nan, this uniform clothing is not uncommon. In the fast fashion brand of a shopping mall through four roads, the reporter found that there are only two M clothes, and the shopping guide told reporters that this is a uniform code, and that women can wear it from 1.50 meters to 1.70 meters.

Remove quickly Fashion brand Even the same size clothes in Ji'nan still exist in some shops in Shan Shi Dong road. According to the store owner, these clothes are mostly Guangzhou goods, suitable for thin women. Of course, outside the entity store, more and more yards exist on Taobao, such as "8 color Korean small sling", "16 color foreign trade bottoming shirt" and other clothes.

"Uniform code" makes people feel too unprofessional.

What do women in Ji'nan think of this new concept of "all women"? In the press survey, almost all women do not agree with this statement. First of all, such clothes are not necessarily suitable for all figures, and they will not be comfortable to wear. Secondly, it will bring people a sense of irregular brands and Jerry building.

"If I were to buy such clothes online, I think it would be fine. But if I want to buy brand clothes from a physical store, then the same size clothes will give people too unprofessional and the texture of the brand is too rough. White collar Liu Nan said.

Wang Zhen, senior image designer, introduced the concept of "suitable for all women" to dress. In her view, the concept of trafficking is the main ingredient, rather than a new trend of fashion trend. Judging from the trend of dressing in Ji'nan, the hottest part is "private customization". Clothing should not only be divided into S and M, but also be subdivided in detail, such as the length of sleeves and the waist angle.

For the fashionable brands that young people like, some "average code" can still be accepted, because the price of clothes is not high, and they can not be worn if they don't like it. But for some good quality clothes, if they are all equal, there will be no good wearing experience.

Of course, for garment enterprises, a small size can avoid risks and increase profits. For example, in the past few years, the popular Korean version of clothing has a large number of codes. One is that the Korean version of the clothes is loose and style, and that is, for the enterprises, there is no need to design different templates according to different sizes. Therefore, many garment manufacturers from design concept to clothing production, each link is willing to take medium sized consumers as a template. Netizens Tucao top brands do not produce uniform clothing.

@ leaves: do not like clothing is uniform code, feel and eat first need to pay the bill (except fast food), are not respected consumer behavior.

@Yan little Hsin: in the mall, after so many years, the price is to move a few cabinet clothes home, and eliminate a few bags of clothes out, what is suitable for oneself is also made more clear, naturally know that the market regardless of high and low brand clothing should be measured.

@ Xiao Hui's shop: the clothes that feel the same size are generally concentrated in roadside stalls and the like, and then Taobao, the colors can be different and the sizes must be the same.

@ super invincible Gan Baobao: when he was born, he began to have tall, short, fat and thin clothes.

@ Manman PICK: I do not know if I am ignorant, is it true that what is the top brand is the same size? I think the average size of the clothes are not what a brand name, claiming that the average brand has not heard of.


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