The Supply And Demand Are Difficult To Balance, And The Price Of Leather Goods Continues To Rise.

Over the past 5 years, with the United States

As the price continues to rise, the price of luxury brand products made of genuine leather is also rising and becoming more expensive.

In the US, the price of live cattle has set a record.

After several years of dry weather, the ranchers had to sell the cattle that they could not raise, and even some ranchers chose to retire or change careers.

Supply and demand are not equal.

The price has increased 4 times in 5 years.

The shortage of the middle class has not reduced the demand for leather furniture, handbags, shoes and car interior.

It is estimated that American consumers spent about $21 billion in leather products in 2014.

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The role of generalized O2O in the pformation and upgrading of the business ecosystem of enterprises is not only at the channel level, but also at the consumer level and the cooperation level, so as to adapt to the new digital basis and establish a new life style.

Without this capability and mode, enterprises in the future will be unable to cope with all kinds of changes in the market, so whether entrepreneurs or information officer CIO is looking at O2O.

The key is to consider the implementation of the landing plan, consider the trend of the future development of enterprises, how to adapt to the trend of the digital age, find the outlet at the right time and stand on the exhaust outlet.

Some garment industry veteran CIO believes that clothing companies need to do four basic projects in order to get through and really realize O2O, including the opening of commodities, the opening of stores, the opening of membership system and the distribution of interests.

Luo Guangping, President of Yum Software Research Institute, believes that solving the problems that most enterprises practice in O2O must be parallel to three carriages. That is to say, we need to complete the three tasks of retail contact layout, multi-level pformation of the channel structure, resource integration and redistribution. We can truly practise O2O under the three systems and achieve new breakthroughs in enterprise development.

And how to maximize the success of consumers with the smallest marketing capital, and to maximize the consumption of consumers? O2O, a real network marketing expert and PPT tattoo, suggested that enterprises should pay attention to the influence of the media and introduce traffic through social media such as bean paste, knowledge, Baidu experience and video websites, so as to expand the influence of O2O brand.

In fact, O2O of garment enterprises is the termination of POS mobile and data analysis system, and it is the comprehensive information technology of offline retail stores.

However, what makes retail clothing enterprises very troublesome is that nowadays the software industry is rarely able to provide a complete set of efficient and complete IT solutions, especially the manufacturers of O2O solutions, which is not conducive to the full implementation of O2O.

O2O has to do from the current overall trend. Enterprises should meet the new needs of consumers and adapt to the changes of this era. We should actively create O2O ecosystem. The role of software service providers is to provide the most suitable O2O solutions to help customers build up the O2O ecosystem and help enterprises turn O2O into a feasible solution.

However, there is also the problem of senior industry concern that even if the cost is very high, the passenger flow will be introduced. If the clothing enterprise itself is hard, it will not generate sales.

Therefore, for garment manufacturers, the core issue of O2O is how to better serve consumers and satisfy consumers. The advantage lies not only in stores, but also in supply chains, with the help of O2O mode (such as personalized customization), which can design and produce goods that consumers prefer.

In this regard, La Natsu Bell clothing senior executive vice president Hu Gang acknowledged that he believes that O2O is to open the whole channel, its essence is to satisfy customers. At present, the O2O practice in China has just moved to V1.0, that is, channel level. After that, we will open up the whole channel of the service to the store members.

Now La Natsu Bell has achieved the O2O of the whole channel, and the "double 11" more than 300 stores have received a lot of praise from high speed shipments.