Beijing: Zhonghe Korean Clothing Brand Design Exhibition Hall Welcomes Guests

In January 20, 2015, Beijing Zhonghe Korean clothing brand design exhibition hall opened.

The library is located

The zoo business circle has four markets, with a total area of 2000 square meters. At present, 25 exhibition halls have been opened, and more than 20 Korean designer brands have been introduced.

The pavilion will focus on becoming a domestic clothing seller to keep abreast of Korean fashion design trends and purchase Korean designers.

Copyright, at the same time provide a strong platform for the whole process of garment production and processing.

More than 20 Korean designer brands gather together.

Beijing Zoo

The market is the largest clothing wholesale distribution center in the north of China. Because of its fast changing fashion and low commodity prices, it is loved by the northern clothing dealers and the fashionable young people.

Over the years, the "dynamic" merchants have created many popular mythologies of creating wealth.

But the dense crowd also causes traffic congestion, city damage and other phenomena in the region.

At the same time, the rise in land prices in Beijing has raised the rental of the shops in the region, and the cost of business has risen sharply.

Coupled with the impact of the electricity supplier, the profit cake of clothing wholesale and retail business has been continuously cut.

Under the comprehensive stimulation of these factors, the demand for upgrading the clothing wholesale market of Beijing zoo can not be ignored.

Based on the above factors, since last year, the Beijing Zhonghe market has been working at the level of industrial planning and facilities allocation to provide support for garment industry operators' industrial upgrading needs:

At the level of industrial planning, as early as April 2002, Zhonghe market established the "Korean city". Relying on the good reputation of the wholesale market in the past 16 years, the 14 year old "public Korean city" has attracted more and more attention in the industry. At present, there are more than 200 operators in the market.

After 14 years of training, the "public Korean city" has made great progress and has reached three steps.

That is: 1, the clothing and accessories of South Korea enter the public Korean city. The fashionable elements appear in every corner. MM, which is romantic, elegant, lovely and sweet, can be found in its own style. 2.

The fashion designers can buy the most fashionable and fashionable clothing in South Korea without leaving the country.

The "public Korean city" has become the first Korean clothing monopoly company in Beijing, and has become a business card in the city of Korea.

3, today, the opening of DDMall, the introduction of Korean designers stationed in the "Zhonghe Korea city", to provide businesses with the design, processing services, leading the zoo business circle to dress design, exhibition and Exhibition direction, to achieve upgrading.

On the basis of the existing results, since last year, the congregation market has increased the business objective of building the Korean wave trend and developing the Korean fashion apparel market, closely cooperating with the Korean designer brand, and attracting the Korean designer brand with design strength to join the "Zhonghe Korean clothing brand design exhibition hall".

At present, the exhibition hall has attracted more than 20 Korean designer brand teams to enter the mall.

Among the designers, some mature designers have already owned physical stores in South Korea. Some of the new generation designers have won awards in the Korean clothing design competition in recent years. They are the rising stars in the Korean clothing market.

On the level of facility allocation, in September of last year, after the expiration of the four storehouse lease contract, the market decided not to renew the contract with the merchants, and nearly 10000 packages were cleared from the more than 40 storehouses.

Subsequently, the market refurbished the more than 40 storehouses and opened 25 exhibition halls in the total floor area of 2000 square meters.

This not only effectively reduced the fire load of the mall, but also made room for the Korean designer's brand team to enter the mall and the establishment of "Zhonghe Korean clothing brand design exhibition hall".

Will help domestic garment operators to achieve industrial upgrading.

It is understood that the "crowd of Korean clothing brand design exhibition hall" service crowd is not only fashionable young consumers, but also the majority of clothing operators.

"Many years of experience in clothing wholesale business have shown that most of the merchants in the wholesale clothing market of Beijing zoo are still in the low level operation stage of price war, which results in the low quality of clothing and the increasingly vicious competition.

If individual clothing merchants want long-term development, they must form their own R & D team and establish their own clothing brand.

However, only competent merchants can afford their R & D and production teams.

If the incompetent merchants want their own brand and business style, what do you do? Welcome to buy the Korean fashion design model here.

Zhao Jingyi, general manager of Zhonghe market, said that domestic clothing operators can always get to know the latest trend of Korean clothing trends and purchase the fashion design layout of the sales styles of the Korean businessmen. The exhibition hall will also help businessmen to cooperate closely with the designers who buy the clothing layout, and help businesses complete the whole production process from purchasing the design draft to clothing.

Zhao said that as a public market, we mainly do our best to host the local friendship. We welcome Korean designers to enter the "Zhonghe Korea city", provide fashion dress exhibition garden for them, promote the brand clothing design and build a platform, and promote the improvement of the clothing business circle of the zoo.

We hope that through this test, we can enhance the fashion awareness, brand awareness, design awareness and technology awareness of domestic apparel operators, and discard the past simple and rude concept of wholesale clothing sales, which is purely profit oriented, and gradually create their own clothing brands.

This helps Beijing zoo wholesale clothing market change the history of the formation of low-level sales mode, and gradually achieve industrial upgrading.

The venue environment will subvert the public's impression of "Beijing moving batches".

The reporter saw in the "Zhonghe Korean clothing brand design exhibition hall" that the designer's brand clothing design concept is fashionable and fashionable, which is very consistent with the taste of the young people, and the design is close to the needs of life and is very practical.

In order to attract young people to come to see the exhibition, the operators also gave the English name "DDMALL" to the "Zhonghe Korean clothing brand design exhibition hall". It has 2 meanings: (1) design design the abbreviation of the district area mall shopping center; second, the first competition of Han Guodong (Dong) (Da) (Men).

The atmosphere of the exhibition hall will definitely subvert your stereotype of "Beijing moving batch". The whole floor is decorated with elegance and elegance, and the room is clean and tidy.

Each designer's brand is displayed in the form of small exhibition hall. Furnishings and lighting are very exquisite and textured.

It's like SHOPPING MALL, or an exhibition at the art museum.

There are also cafes and sofa areas for guests to take a rest.

In the zoos business circle with a golden inch of money, the pavilion has also opened a long corridor in a "willful" way. It is understood that this is a reserved area specially designed for all brands to hold new product launches in the future.

The opening of DDMall will create broad space for adjusting the industrial upgrading of Beijing Zhonghe market.