The Future Of Smart Fitting Rooms Is Optimistic.

At the recent DX3 digital marketing conference, Doug Stephens, who described himself as a "retail prophet," set up a booth to demonstrate a number of technologies that help retailers compete with e-commerce providers.

This project is known as "collective retail", aiming at breaking through the lack of collaborative single brand display restrictions.

"I have been in this industry for a long time, and I have participated in many exhibitions of technology and retail, but I have never seen anyone combine technology with brand view and show future retail from a technological perspective."

Stephens said in an interview, "we have assembled the elite teams of these technology companies, and they are able to work together to create a coherent and in-depth experience."

The concept store consists of augmented reality mirrors, standards and analysis, intelligent inventory management, mobile payment and wireless signaling.

The "collective retail" experiment also takes into account the perspectives of consumers and businesses.

For example, mobile ID tracking that can be selected can enable retailers to view the data they want, while showing consumers the advantages of personalized shopping.

Imagine that when you pass a store, you can receive intelligent message push that you may like merchandise. When you are ready to try clothes, you can check the fit of the clothes through the magic mirror; after entering the fitting room, you can call the goods through intelligent inventory management; when you are ready to pay, you only need to take out the mobile phone payment, and then leave the store with new purchases.

"We are not simply assembling some cool things," Stephens said. "We want to put these things together, and then the customers can say," yes, I feel that I find what I want. "

After finding the retail industry's lack of foresight, Stephens set up his own "retail prophet" consulting company.

Five years later, many of his prophecies have come true.

For example, Stephens has predicted that the big box model of retail industry will gradually disintegrate.

"Whole

With the pformation, the balance has shifted to small and monopoly retailers. Of course, the Internet is becoming more popular and will continue to expand. "

He said.

The end of the big box model has been quite obvious, but Stephens said that when he put forward this point in 2009, many observers scoffed at it.

Looking forward to the future, Stephens firmly believes that retail stores will be pformed into media branches.

As more and more consumers shop and shop online, it is increasingly difficult for physical retailers to directly assess their sales influence.

"We will view the store experience in the way of media experience and evaluate the interaction and attractiveness of these experiences based on the impression produced."

He said.

Stephens believes that retail stores can pform their products by displaying brand goods and charging them according to advertising rates.

Retailers will not only receive sales commission, but bear the role of propagandist, even if the end customers choose to shop through the Internet, retailers will also participate in the sales process.

Persuading consumers to shop in stores will no longer be promoted through coupons and traffic.

Although some predict that the retail industry will decline overall, Stephens remains optimistic about the industry.

"Software swallowing retail? I don't think so.

Software can beat ordinary market experience, "he said." therefore, retailers should enhance customer experience so that they can be more valuable.