Xu Jingnan: The Secret Of Success In PEAK Sports Marketing

In the era of e-commerce, the B2B and B2C mode has been fired. With the increasing demand of consumers for products, experience needs have become a new consumption demand. Many enterprises that take the lead in implementing experiential marketing have taken the lead in market competition. It can be said that the era of experiential marketing has arrived, and 020 this new business model is quietly rising.

Not long ago, the PEAK basketball ambassador and China Travel Agency FIBA During the basketball world cup, we quickly intervened in the market through the mode of "experience + interaction" and achieved good market reaction. In the future, we will be more active in studying this innovative experience mode. At present, PEAK has developed a digital system that can retrieve consumers' online and offline experience data, and improve their product functions by collecting and analyzing technology to improve their products.

In fact, whether China bank, Yao Foundation Charity competition or WTA has brought us many benefits. But so far, I am most satisfied with FIBA cooperation.

Many people do not understand our cooperation with FIBA, they only see the Spanish flagship store's daily sales growth of 100%, the international revenue of nearly 80% growth, see PEAK opened two flagship stores. But for me, these are just numbers, and our ultimate goal is to expand the overseas market to achieve a "global market strategy" within the scope of "inside and outside".

For a long-term vision enterprise, the domestic and international markets must be unified. The two are not the ones that weigh the least. They are complementary relations. FIBA helped us to develop the international market to the maximum extent, and made PEAK occupy a place in the international arena. PEAK's brand image has been promoted very well, which has promoted the development of the domestic market. At the same time, the domestic market is also a top priority if we want to do well in the global market. PEAK's biggest breakthrough in thinking is to understand the value of internationalization to the Chinese market.

Now, PEAK has successfully entered 80 countries and regions, completed registration in 100 countries, and achieved one of three hundred goals ahead of schedule. In the future, we will also open the global market in an all-round way and achieve another two "three hundred goals" at an early date, allowing products to enter 100 countries and regions, with overseas sales revenue reaching 10 billion yuan.

In front of the first question, I elaborate on the development trend of China's sports industry from four aspects. Faced with such a development, how should we as a sports person cater for this trend?

stay Marketing In the Red Sea, an enterprise wants to survive only by price war, unless you can turn the marketing Red Sea into a blue ocean. How to break the barrier between the Red Sea and the blue sea? The most important thing is professionalism, that is, the technical content of the product. As mentioned earlier, the sporting goods market will be faced with an increasing trend of subdivision, which means that the professionalism of sports products will be higher and higher. "Science and technology determine destiny" and "science is the primary productive force" has its own truth.

　　 Peak Always emphasize the internationalization and professionalism of brand and product. Through unremitting research and development, PEAK's two sneakers have been recognized by internationally renowned basketball shoe websites. It's hard for outsiders to understand that the product of a Chinese company's development and many European and American products stand together on the highest honor podium. As the founder of PEAK, I am very proud. And when you stand in a certain height, overlooking the domestic and global markets, who can still fight against you?