Li Edelkoort Announces: Fashion Is Dead.

Li Edelkoor is a fashion forecaster. In 2003, it was nominated by time magazine as one of the 25 most influential people in fashion industry.

If you don't know what kind of career the fashion forecaster is, then you can see the annual conference in Cape Town every year, which can also be seen on Indaba.

Her prediction for the 2016 fashion will be entitled "vanity - the myth of self".

She said she was right.

Interest has been replaced by interest in clothing. If fashion has lost contact with the real world and people, it really dies.

In her interview with Dezeen after the conference, she said, "fashion has become an isolated place in society, which is a very dangerous sign."

She has also published a manifesto on how fashion is eliminated, and you can see a summary of her views here.

It is wrong for the fashion industry to receive education at the very beginning.

Young people want to be designers of T, who want to be called unique individuals. They want to be discovered by luxury brands and step by step.

But the essence of society is changing, and new economic and working combinations are emerging in various industries.

As fashion education, the most important concern is the industrialization design of fashion itself.

A highly industrialized design means beginning from the beginning, and it should be a continuous series with its own consistency and pride for this end.

If your design can move people, it will no longer be just a dress, but a totem of people.

Edelkoort has used a lot of heated words to market.

She said, "there is no doubt that marketization is an accessory to the death of the fashion industry."

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It is the first sacrifice that students no longer learn about the production process of fabrics, nor do they learn some basic knowledge about cloth. "

Because fashion industry is an industry that wants to be detached from society, it needs to reflect on some ideas in its own industry at all times.

"When a dress is worth less than a sandwich, you will know or feel that something is wrong," she said.

In fact, this is not the worst. When clothes are used like condoms, they are thrown away. All that stands behind is that nowadays, clothes have no chance to be appreciated and put into affection by people.

The idea of teaching your customers will only destroy the significance of the survival of the whole industry.

These far sighted greed has left nothing new for clothing.

Fashion is becoming more and more absurd.

The 12 minute show, 45 minutes' walk, and then wait for 25 minutes to start, no one will see how these clothes are made.

The information on the phone is enough for fashion editors to make capital close-up. These clothes can't touch people.

Then she thought

It is still in the pattern of last century.

They put forward a number of pioneers, exaggerate the charm of their own, and find special examples of the trend.

This society has an irresistible thirst for consensus and trend.

In this way, fashion is actually concerned about what has happened.

Advertising has become short and unified. People can not see the real personality of the brand because they are too alike.

How do we distinguish between these clothes? By the editors' intentions, they are actually manipulating the advertising economy.

The qualities of fashion journalists, such as friendly humor and other qualities, are gone.

Now the younger generation is not interested in the clothes themselves, but the whole idea is that fashion magazines should have provided a professional perspective for these clothes.

Later consumers will choose for themselves, or even design and create their own clothes.

They will share clothes with each other because ownership is no longer important.

They will rent clothes, exchange clothes and hunt clothes in the street.

Mainstream consumers have long taken the initiative back.

Silicon Valley has produced a group of super local tyrants who don't care about fashion.

Over the past twenty years, the fashion industry has gradually lost its customers and is unable to win them back.

And clothes alone can retrieve these lost meanings.

What makes us more aware of this is the value of the handicraft itself.

Customization will return, and manual customization will continue to inspire people.

Perhaps cloth retailers will also see a new spring. Custom clothes may empower artisans to reproduce, and then we can see the Dior (Dior), which is replica of African fabrics.

The only exception is men's fashion, Edelkoort added.

"Men's enthusiasm for fashion and accessories has come together with cosmetics and perfume."