Halti Cooperation With Border Town Sports To Expand Greater China

A few days ago, Finland's famous outdoor brand Halti formally announced the cooperation agreement with Nanjing border town sports goods Limited by Share Ltd (hereinafter referred to as border town sports). The cooperation form of the two sides is: the border town sports purchase Halti brand Greater China trademark right and the operation right, the two sides have strong cooperation in product development and brand promotion on the global market.

Halti brand CEO

With the signing of border town sports, the development of Halti in Greater China will be greatly accelerated.

Border town sports can greatly enhance the exposure of Halti brand, and bring a significant increase in channel number.

Of course, the cooperation between Halti and professional athletes has also been passed down in China: in 2014, border town sports signed a long-term sponsorship agreement with the Chinese freestyle skiing snow national team in the name of Halti brand.

Mr. Jukka-Pekka also said that Halti is right through cooperation with border town sports.

The confidence has been greatly strengthened.

Mr. Huang Geng, chairman of border town sports, also showed strong confidence in the development of Halti in the Chinese market.

Based on the experience of successful operation of Northland, Lowa and Leki's three European outdoor brands, Huang Geng proposed the orientation and goal of Halti in China.

The Nordic lifestyle of the brand is brought to China to create a high-end sports lifestyle brand in northern Europe.

Long term cooperation with China's freestyle skiing snow skills national team and the National Sports Administration's winter sports management center sponsored the Olympic Games and the public ice and snow season series is a powerful step forward for Halti.

Halti:

In 1976, founded by Juhani Hyokyvaara in Finland, Finnish people have closely linked HALTI and outdoor sportswear, hiking and skiing equipment. It is the first outdoor brand in Finland.

Border town sports:

Nanjing border town sporting goods Limited by Share Ltd was founded in 2002. Its main business is the design, development, production, brand operation and sales of multi brand outdoor products.

Through brand promotion, independent design and R & D, supply chain integration, and marketing network construction, the company focuses on making customers experience comfortable outdoor and satisfying different consumers' outdoor needs in different use environments, and is committed to becoming a multi brand operator for outdoor products in China's outdoor market.

Before the acquisition of Halti, the company has successfully operated three famous European outdoor brands, NORTHLAND, LOWA and LEKI.