Quanzhou Electric Business To Speed Up Upgrading And Co-Ordinate Development

"From 2017 to 2017, the provincial level Internet economic guidance fund, which is not less than 500 million yuan a year, will support the development of the Internet.

By 2016, we will lay a solid foundation for development, improve the Internet economic ecosystem, and build a number of Internet platforms in various fields.

By 2018, we will cultivate a number of Internet companies with nationwide influence and build a number of industrial concentration zones.

By 2020, a number of well-known Internet leading enterprises will be cultivated. The Internet economy will have an annual growth rate of over 25%, with a total scale of over 400 billion yuan.

A few days ago, Fujian Province promulgated the ten measures to speed up the development of Internet economy.

The news was soon forwarded in Quanzhou electric business.

The introduction and cultivation of talents in the "measures" is urgently needed by electric business enterprises.

Su Qingyang, the head of Quanzhou electric business enterprise, said that he is currently working with universities to set up a talent training platform in Anxi.

This is the direction of the work set out last year. I am glad that this year the province has issued a counterpart support policy.

The "measures" clearly pointed out that the Internet economic talents (team) should be included in the provincial talent work and the list of urgently needed talents imported from the province. In view of the characteristics of talents in Taiwan, a green channel should be opened up in the evaluation of professional titles. By 2017, the province will train 400 thousand people in the Internet economy and start up training, and the provincial people's social and economic department will grant training funds in accordance with the regulations. The key public platforms that invest more than 10 million yuan in enterprises will be granted a one-time 3 million yuan subsidy after being identified by the provincial development and Reform Commission and the provincial digital office.

"Both the national level and the provincial and municipal governments attach great importance to it.

The strength of economic development has never been seen before. "

Quanzhou electric business people said that the electricity supplier is only part of the Internet economic application. As the first operator to contact the Internet and harvest the first pot of gold, the business operators must speed up the management level of enterprises, increase the technology application of the Internet, actively embrace this reform and seek more help, and jointly enhance the overall strength of Quanzhou's Internet economy.

In this bonus,

The foundation also has the strength to strive for greater breakthroughs.

Last year, Quanzhou

Sales exceed 130 billion yuan.

Quanzhou has become one of the four largest commercial bases in the country.

Fujian province has 4 provincial-level e-commerce demonstration bases, of which Quanzhou accounts for 3.

Quanzhou has also actively introduced the powerful e-commerce service organizations and e-commerce enterprises in Taiwan, and has jointly established the "Strait online investment and Trade Fair", focusing on building a public service platform such as e-commerce business center, procurement center, technology service center, online payment and settlement center, professional logistics operation center, etc.

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Gao Jiali's workload and commitment pressure are not difficult to measure. When he was promoted to head of Greater China in 2010, he put forward a "2015 development" strategy. The goal is very clear. He wants Adidas to become a sports brand No.1 in Greater China by the end of 2015.

At that time, the situation faced by Adidas in China was that there was a certain gap not only with the rival Nike, but also once overtaken by the local brand Lining, losing second seats in the Chinese market.

This year is the last year of the "2015 strategy" and is the key period of sprint.

In March 5th, Adidas released its annual report in fiscal year 2014, showing that the annual sales in Greater China were 1 billion 811 million euros, up 10% over the same period last year.

This is also Adidas's fifth consecutive year of revenue growth in Greater China.

According to the Euromonitor market survey, Adidas and Nike share the same market share in the Chinese market.

"We have been close to Nike, and our brand has never been so strong."

Gao Jiali said.

Such results show that Adidas's reform in the Chinese market in the past 4 years has indeed achieved remarkable results.

These reforms include: enriching commodity categories, marching into "emerging markets" in small and medium-sized cities, dividing retail shops, continuing to expand sports series and promoting the success of sports leisure series NEO.

Since the launch of the plan, Adidas has opened 2000 new stores, mostly concentrated in small and medium-sized cities.

Adidas, which still focuses on the wholesale business mode, pays more attention to the selling out rate and carries out closer cooperation and assistance to distributors when carrying out the channel reform.

In order to enhance the brand experience, Adidas has made great efforts in fragmented retail stores. So far, over 80 retail outlets have been operating in the country, such as interactive stores Adidas Homecourt, city flagship stores, basketball, footwear and women's stores.

Only four new retail outlets were launched in 2014.

These new stores allow Adidas's brand to go deeper in a more fragmented market.

In addition, a large number of visible entertainment marketing also boosted the influence of Adidas's classic sports series and NEO brand.

In view of the overall situation of Adidas, this answer in the Greater China area looks very bright.

Although sales of Adidas in Europe, emerging markets and Latin America also increased by two digits in the fourth quarter, another key market in North America was underperforming, not only behind Nike but also by Under Armour, which fell to the third place of the US sports brand.

In 2014, North American market sales fell by 6% compared to the same period last year.

In addition, Adidas's two big investments in recent years, the golf brand Taylor and the Russian market, are far less than expected.

Coincidentally, Adidas announced in February 19th this year that the company is looking for the successor of current CEO Herbert Haina.

Earlier in January 23rd, Adidas also announced that it had sold the brand Rockport, which had never seen improvement, at a low price of $280 million, which was acquired by Adidas in 2006.

There are signs that speculation is the decision made by Adidas in the wake of its decline in performance and investor dissatisfaction.

Gao Jiali declined to comment.

Herbert joined the company in 2001 and became the longest serving CEO in Adidas history.

After the announcement, Herbert said in his internal open letter that he will create a good start for the new strategic planning within the remaining time of his office, so as to ensure that the company's performance will continue to grow in 2015 and the next time, while doing a good job of the replacement of company executives.