How To Judge The Location Of Clothing Store
The front door of the shop is also oriented.
This is related to local climate and affected by wind direction, sunshine intensity and sunshine duration.
In the southern cities, the stores facing west will be exposed to the sun. In the summer, if there is no blowing in the summer, it will not help the customers to go to the shop because of the heat. But the installation is no doubt added to the expense. Only by setting up the arcade building or shading cloth outside the store, the ventilation design can be improved in order to reduce the factor of the non profit.
In the northern cities, shops facing the northwest are more susceptible to cold winds and are not good for customers to shop.
All these factors will have a great impact on the store.
In addition to this, it is best to choose the corner and crossroads.
The location of the corner is often very ideal. They are usually located at the fork of two streets, which can produce the "corner effect". The advantage of the corner position is that it can increase the area of the window display, and the flow of people from two streets is gathered here, and there are more pedestrians patronizing. More than two entries can be used to alleviate the crowding.
But since the shop is located on two streets, which side of the shop is the main gate, it becomes a very important problem.
The general practice is to choose a street with less traffic flow as a side door.
The store is located on the front side of the Trident Road, the store is very conspicuous, and is also considered to be the ideal location of the store.
Shops in this advantageous position should be careful to maximize their strengths, at the front entrance of the store.
Decoration
The shop signs, display windows and so on should be carefully designed to catch customers' consumption psychology and attract past pedestrians to shops.
Of course, it is not for you to apply mechanically. If you do not have any innovative spirit, I will advise you to consider whether it is really suitable for opening a shop.
Nowadays, people in general know that.
Set up shop
We should calculate the volume of the next person, including the number of people who go through the store on average, the number of people coming to the shops, the proportion of customers who visit customers, the average of each paction.
Purchase quantity
And so on.
This can estimate the income of a month, but if you want to make money quickly, the risk will be considerable.
You can also consider opening shops in mature business circles, but the cost will be larger.
It mainly depends on what kind of store they plan to open.
If the high-end, as far as possible to mature business circle and high-end crowd living nearby.
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1, fashion customers: fashionable customers have a lot of randomness in consumption tendency. They belong to irrational consumption. They are the first group to eat crab. They are easy to accept new things and accept new concepts. For fashion customers, they must emphasize the strong adjustment. They are the latest fabrics, the latest technology and new products that have just been on the shelves, the latest products, the latest fabrics, the most sophisticated technology, satisfy the customers' urgent psychology of seeking new opportunities, stimulate customers' desire to have instant desires, and customers will immediately make money to buy products, because fashionable customers are not sensitive to brand prices.
2, practical customers: the pursuit of frugality against waste of consumption concept, with particular emphasis on the practicality of products, there must be a successful example or personal experience, that is, most customers can buy him to choose, willing to follow others behind to secure a healthy consumption psychology, easy to choose the mature brand in the market. For practical customers, we must emphasize that the product is an old brand. Many people are repeat customers. Every day, only the number of registered members is 100%, so that customers can dispel doubts and feel free to buy products.
3, conservative customers: conservative customers belong to habitual consumption groups, life and consumption have certain rules and fixed habits, suitable for their pants brand will always be recognized, and prefer to believe that others do not want to believe that their own consumer groups, they always feel that others are good, a typical group of people who are not confident, for conservative customers must let her see sales records, let customers understand the product sales, has purchased customer information, when necessary, let customers see her understanding of the purchase of customers, with real examples and real data to let customers rest assured, customers will naturally make a purchase decision.
4, skeptical customers: skeptical customers think too much and doubt everywhere. The more you want them to believe you, the more suspicious you will be. If you say the products are good, they will ask if they are not good enough. If you say they are cheap, they will say that they are not cheap. If you are not cheap, they will say why they do not give preferential treatment. She will always stand on your opposite side to think about the problem. The best way for a suspicious customer is to receive no recommendation. If you do not recommend her customers, you will be asked.
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