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Clothing Store Novice Purchase Must Strategy

2015/4/9 20:45:00 11

ClothingNoviceStock

The most taboo thing for a clothing store is to buy goods according to their likes and dislikes.

Novice sellers should know more about fashion trends and find the right selling styles.

Cheap goods are also available, but it is not easy to find a needle in a haystack.

So everything can be divided into three or six equal grades. Good fabric and good technology will have higher natural cost than ordinary ones, but at the same time attract good customers.

If you want to buy cheap, you always want to be cheaper. When the price comes down, you will lower the cost and make it cheaper. No one is willing to do business at a loss.

Cheap goods are not unreasonable.

When a lot of people choose to buy goods, they choose to go down and complain about how few styles are there. Even hundreds of styles are not enough. In fact, we can understand this sentence as: how many styles I like.

If you buy OK for yourself, it's terrible to be wholesale.

For example, there are 1000 kinds of clothes in a shop. According to common sense, this number is not small, but if I prefer some style, this style of clothing has only 50, so for me, I can choose this shop.

style

There are only 50, which is less pitiful.

All look at it.

Price

People would like to make a discount, but the price is just a game of pure numbers. How do I say? I want to sell 20 of the same clothes, I offer 100 dozen 80 percent off, and the price is 22 dozen 10 percent off. At a glance, we know that the wool is still on the sheep. This deceptive way often misleads many consumers, though this is a kind of

Marketing

Strategy, but for customers, it is really deceived. When people pursue a lower discount, they often set themselves in, and wholesale is even more so.

Low price and high price, which one do you choose? Eyes and eyes know what to expect, but fish and bear's paws can't be concurrently. Generally, a low price is not allowed to be sold. The risk consumers bear. More importantly, the cheaper the quality is, the easier the quality is, the higher the price is. The quality of the high quality is guaranteed. After all, the price that the real businessman wants to make is matched with the quality and after-sales service of his product. For your own customers, it costs 100 yuan to buy the comfortable clothes for the children, which is 20 times faster than that of the children.

Of course, if your target group is poor, you can only buy cheap goods. That's another consideration. Everything must be bought according to the actual situation.

Some clothes shopkeepers' determination and position are not firm enough. Before buying, they obviously have their own overall plans. Once they enter the wholesale clothing market, they are fooled by the three flattering remarks of the wholesalers, and no matter what the standard of purchase is, they are like shoppers going to sweep the goods for wholesalers.

Finally, we can only end up with a backlog of stock.

Clothing store owners all know that purchase is one of the most important links in the process of store operation. If goods enter well, it will directly affect the sales performance of stores. Therefore, shopkeepers must be cautious when they purchase goods, especially some shopkeepers. There are still some erroneous zones for the purchase of goods, and the profit margin that the clothing stores earn is the profit difference. The lower the price, the higher the profit of the merchants.


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