Santoni CEO Talks About Tradition And Innovation

The Chinese market is mature enough to understand the quality, design and uniqueness of Santoni products.

We hope to enhance our presence in major cities through opening up new brand stores, such as Shanghai, Beijing and Hangzhou.

More importantly, we are all concerned about online promotion, whether e-commerce or social media, which is very important for brand expansion in the market now.

In China, this phenomenon is more obvious than other countries, so one of our main goals in 2015 is to enhance the presence and popularity of online media and social media.

As a representative of luxury shoe brand, Santoni meets all requirements of cooperation with high-end Venice fabric Rubelli company. Rubelli has been committed to the high-end fabric industry since 1858.

The result of Santoni's collaboration with Rubelli is a romantic masterpiece of pure Venice flavour, a new series of Baroque designs and geo Ponty's avant-garde spirit.

Giuseppe Santoni, chief executive of Santoni, points out that the new series inherits the essence of Rubelli and Santoni, the noble Italy, and the eternal elegance of sharing passion.

The new series has a unique modern style. It aims to find the greatest object in the complex audience, and it is worth people to go beyond.

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Rubelli perfect matching of precious fabrics

, sandals, ballet shoes, d e collet shoes and boots.

The combination of culture and refinement is devoted to the precious history and the passion for beautiful design. These are the most recalling patterns selected by the Venice company.

Among them, the most traditional colorful flower brocade is rubbed with bright.

The inspiration came from the most traditional in eighteenth Century.

Fabric design.

The design was invented in 1934 by Gio Ponti: a soft velvet velvet and balanced hue and geometric patterns combined with bright floral patterns and rich and colorful complement each other.

"This work shows the fabric of Rubelli, especially the fine silk and embroidery, a practical example of the successful cooperation of the two Italy enterprises in the unusual Santoni fashionable footwear design," said Alessandro Favaretto Rubelli, the president of the company.

"Technology pfer, art and technological innovation are the central values of their works. When the value of knowledge meets the value of emotion, this is the difference."

The three men's style and the three ladies' style have delicate and eccentric texture and combine the extravagant luxury cortex.

At the end of 2012, the capsul anthology was successfully released, expanding the production line, including the new style that will be held in the next autumn and winter Santoni conference.