Wang Daren: Appealing To Emotions And Complex

At the age of 18, Wang Daren went to New York Parsons design college to learn design and launched his first fashion series. When he was sophomore in 2005, he set up his own brand of the same name, and then dropped out and studied full-time.

By chance, Diane von Furstenberg discovered his design talent, but this opportunity was declined by Wang Daren, which made her appreciate him more.

Mark Jacob and Tom Ford had a deep influence on him.

"Their creation revolves around the whole world and designs the real people, so that's what I want to do."

In 2008, for the first time in 2008, he was awarded the new CFDA award of the American Fashion Designers Association (PRI). He began to make his debut in the major fashion week. He went to the supermodel, the superstar, and the ordinary people were his loyal fans. He attributed the success to "always insist on advocating lifestyle brand" - the designer's goal is not style,

Or tailoring, but resorting to consumers' emotions and complex.

The label is also becoming more and more internationalized. In the past two years, it has opened 15 retail stores in Asia. This year, it will open flagship store in Mayfair, the upper London community, and live next to Wakubo Rei's Denver street market and Vitoria Beckham.

Obviously,

He is an enterprising entrepreneur who takes risks and is loyal to his own ideas. The most important thing is that he is always happy with it.

Fashion is a way of communication for Wang Daren, who can talk with "who I am" and "how I want to live".

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Before that, we saw the unique steamed spareribs of panda T-shirts, China Limited Edition bicycles, Caf & Meal MUJI in the world flagship store of MUJI Ocean Pacific in Chengdu.

Are these all the special designs of MUJI for the Chinese people? For this question, Mr. Matsui thought about it and told us: No.

He said that for MUJI, all products, regions and consumers are unified, consistent and equal.

MUJI will not specifically design for anyone, because they want to serve all those who love and identify with MUJI's life aesthetics.

If you have to say what to do for a particular market, the idea of MUJI is also simple: expand the products that are well sold in this market, and reduce the less popular products and categories.

In this way, many of the products we mentioned before seem to be exclusive products, which are temporary product adjustments for the market, rather than the real design of MUJI.

It is for this reason that they will become even more valuable.