Fast Fashion Brands "Upstream", Others Raise Prices.

UNIQLO announced that 20% of the new products sold in July will raise prices. The overall price increase of new products will be around 10%. Some commodities may only increase by a few percentage points, and some will exceed 20% to 30%.

China's apparel industry is in a slump, but according to the 2015 China commercial real estate development trend report, the major fast fashion brands are being overweight in China.

Fast fashion brands in 2014

A total of 274 new stores were opened, including 14 in Guangzhou.

At present, Guangzhou has 13 UNIQLO stores and 9 H&M stores.

With the entry into China

More and more, this

Will become increasingly fierce.

The total number of 5 fast fashion trademark stores such as UNIQLO, H&M, ZARA, GAP and C&A increased by 23.7% compared with 2013, and the growth rate slowed down by 20 percentage points.

At the same time, fast fashion is accelerating the development of e-commerce, laying the line for offline, and developing brand diversification and developing diversified brands.

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MACKINTOSH originated in Scotland, England. It was founded in 1823 and has a history of 190 years.

The founder of Charles Mackintosh pioneered the development of rubber coats in two layers of fabric and made a clothing company in 1830 with Thomas Hancock.

Soon, the rubber lining was popular throughout the UK, and each coat was properly added to the rubber fabric. Soon the coat was used by the British army, railway and police departments.

However, there are many problems in the coat of rubber fabric, such as pungent taste, excellent material quality and hot air. Hancock has developed waterproof coat and gradually evolved into a modern windbreaker.

MACKINTOSH is not only a long established brand, but also regarded as a master brand in the fashion industry. It has worked with several top fashion brands such as Gucci, Herm s, Louis Vuitton and Liberty.

Although the product is so excellent, the brand has changed several times in the past two centuries.

According to reports, in twenty-first Century, MACKINTOSH was dominated by the British rich group. One of the British investment companies Richard Thompson Thompson invested in MACKINTOSH 95%.

Generally speaking, once the high-end brands are invested under the command of investment companies, they will take the initiative to expand the strategy of expansion. However, MACKINTOSH has been doing business for a long time. They do not have any exclusive stores, or supply them to department stores in the UK, or wind clothes for Louis Vuitton and Hermes, and the monthly sales volume (including the production part) is barely maintained at around 20~30 million.

Marubeni Corporation, a Japanese comprehensive large business founded by the sackcloth business, is eyeing the embarrassing brand.

Trying to use its intensive sales network to develop branding business in the UK.

In March 2005, maruball European branch bought a stake in MACKINTOSH 15% from a British rich Richard Thompson investment company with a total of 750 thousand pounds.

The implementation of the "brand composite store" rectification way: let MACKINTOSH sell with another British brand GLOBE-TROTTER (making brand, using paper as material with special technology to make strong bags and boxes) in two brand owned "brand composite store".

Because maruon holds GLOBE-TROTTER 30% shares at the same time, the operation of the two brand integration is handy.

In addition to the "product supply" measures jointly sold by the same store, there are two brand joint projects, such as expanding the scope of MACKINTOSH products through GLOBE-TROTTER's bags and accessories.

For a company holding several brands at the same time, it is a special case to integrate the two brands at the level of sales and capital.

In 2007, Japan's big hand business, Yagi Trading Co., acquired MACKINTOSH as its new owner.

In the same year, another Japanese trade company, Sanyang chamber of Commerce, obtained the MACKINTOSH authorization to develop the project independently. In August of the same year, it began the sale of MACKINTOSH's sub line MACKINTOSH PHILOSOPHY men's wear series in Japan.

This sub line quickly won the love of the European Japanese with a younger, more fashionable and more reasonable price, and the sub line products were not only limited to windbreaker, but also developed diversified product lines such as waterproof cloth handbags.

Even a lot of Japanese know the main line through this sub line.