Sports Socialization Leads To Consumption Demand

Running is a more common sport: a pair of running shoes and a sportswear can come and go freely.

However, Yu Liang, a runner from Beijing, told reporters in real action that now, if you want to run a good step, you will have to spend a lot of money.

Before going out for sports, Yu Liang should be armed with all his arms from head to toe: wear a headband on his head, put a wristband on his hand, change to a professional jogging suit and sports shoes, tie a new smart phone on his left shoulder strap, download a sports APP, and wear a photoelectric heart rate GPS watch on his right hand.

"It costs more than 5000 yuan to spend just this equipment."

Yu Liang said.

APP,

Smart Bracelet...

With new social contacts such as friends circle

The rise of thinking and the application of social movements are favored by users and the market.

As the Internet redefines runners, businesses capture the psychological needs and behaviors of users in the social era. With the help of social platforms and WeChat friends, a series of running experience products and applications are launched.

On the last day of the Qingming small holiday, Yu Liang, who has just returned from a short trip, can not wait to share his "walk" results in his WeChat tour. With the help of a public account called WeChat campaign, his mobile phone's health data can be bound to WeChat account and push her own steps, and he can be friends with PK in WeChat's circle of friends.

"Before

Maybe just for the sake of body-building, now for me, it is more a kind of enjoyment of life and a new way to communicate with friends.

From this point of view, it is natural that we should invest a little money to make the sport more professional.

Yu Liang said.

The running trend is creating business opportunities for the relevant brands.

When Apple searched for the keyword "Sports" at Apple store, more than 2000 APP applications were searched. On a well-known trading platform in the country, search for smart Bracelet would bring up to 60 thousand commodity information, ranging from several hundred yuan to nearly 10000 yuan.

Wang Zushan, a member of the "dynamic power" team in sports and health, revealed that after the Spring Festival, the number of active users increased every day.

He believes that with the rapid expansion of people who like sports, users will improve their sports quality through communication and sharing while choosing sports environment.

The fundamental change in consciousness is bound to bring greater consumption demand and consumption experience.

Lin Xianpeng, vice president of School of management, Beijing Sport University, said that the important premise for expanding sports consumption is to develop the habit of participating in sports activities regularly.

Therefore, we must create a good atmosphere for body building for the broad masses of people, which is an important prerequisite for expanding sports consumption.