Leather Traders Enter Tianjin Zhuo Er Mall

It is understood that the total investment of Tianjin Zhuo Er shopping mall project is 15 billion yuan, and the construction area is 3 million square meters. At present, the main body of the shopping mall phase has been sealed up, and the two structure construction is being carried out, and the investment center has been put into use.

Up to now, more than 3000 merchants have signed agreements, including nearly 100 merchants.

"Mobile batch", Dahongmen, Ya Po Road, Xiyuan and other old wholesale markets.

The first large-scale online and offline integration in China

Tianjin Zhuo Er shopping mall is ushering in new businesses again. More than 100 leather traders from Haining, Yuyao, Hankou, Xinji and other places have successfully subscribed more than 160 shops, and have officially entered Tianjin Zhuer electric mall.

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While planning the electronic business mode, the major brands are also tightening up the offline stores.

The most representative is Coach, earnings data show that its first quarter sales in North America fell 21%, declining for the fourth consecutive quarter.

Under the unsightly earnings data, Coach had to start a pformation plan to restructure the global store network and announced that it would close 70 North American shops.

The Chinese government's "anti-corruption", overseas consumption growth and slowing economic growth caused the local luxury market to be cold.

In 2014, the year of luxury stores was the largest. Hugo Boss and Ferragamo closed 7 stores and 6 stores respectively, Zegna closed 6, and Burberry closed 4.

In mid March, Chanel implemented the global price adjustment. China counters cut 20%, while the European counter price rose by 20% in April 8th, which brought the price gap between China and Europe to about 5%.

The price adjustment action launched by Chanel, a luxury luxury brand, aimed at narrowing the price gap of various markets, made many vertical electric providers feel a crisis, so they initiated the price reduction initiative.

In March 30th, Prada also released its 2014 fiscal year report.

Since its listing in Hongkong in 2011, Prada group's net profit has declined for the first time, and its annual net profit fell to 451 million euros, down 28% from the same period last year, due to the weak market in the Greater China region.

Following is the adjustment of Prada's marketing strategy. The two most direct decisions are:

Reduce the price of new products and open stores.

On the Prada side, there will be at most 28 new stores in 2015, including 6 existing stores, and there will not be more than 6 new stores a year from 2016.

Recently, the euro has weakened, and most luxury brands have suffered.

In addition to the impact of the exchange rate on profits, more and more Chinese consumers are flooding into the European market, leaving the Chinese market in the cold. Brands like Burberry and Cartier have to follow Chanel's way of reducing prices.

In the luxury industry, LV, Chanel and Herm s firmly occupy the quack position of Pyramid. Oteri J has not even allowed her to join in. It is difficult to raise prices, let alone discount sales, and defend the brand image.

In the face of changes in the environment of China and the whole world, behind the maintenance of a high profile, there is an embarrassing situation that can not be put to words.