Hangzhou: It Is Often "Lost" In The Shopping Center.

Many shopping centers have just started and lack experience. They can only learn from them and gradually improve them.

In the long run, the shopping center can provide very large service space in the future.

"Every time you go shopping, you have to reserve half an hour for your car, and you are drunk."

"In

This kind of thing happens every time you shop, don't you all? "

Recently, a local post in Hangzhou released a post on the topic of "the most embarrassing thing in shopping." netizens responded in a timely manner, telling them about the embarrassment they encountered in the shopping mall, how difficult it was to find a car in the parking lot, how bad the phone was and how bad the WIFI signal was, and the experience of getting lost in the mall.

This topic became a big tangle for shopping centers in minutes.

It seems that the rapid rise of Shopping Mall in the past two years has attracted some consumers in the new form, and has gradually exposed some problems. Compared with the more mature department stores, are these due to the Mall's own property structure and business form, which is inevitable or hard?

Is it really rough?

Slot one: every shopping mall can't find a car.

Qin Qin 87: in the West Yintai parking, always can not find where the car, has been looking for more than half an hour.

Wang Xiaoxie page: every time you go shopping, you can't find a car, you can't find a car, you can't find a car.

Every time you go shopping, you have to reserve half an hour to find your car. You are also drunk. The highest record is around the underground parking lot in the Mixc for an hour.

Happy appearance: every time you stop the car and go to the street, you must return to the same elevator and fear that you can't find a car.

Reporter analysis: there is a disease called "Shopping Mall parking phobia."

For women who are born to go shopping and have a bad sense of direction, finding their own car in the parking lot every time they go shopping is nothing more than a test of intelligence and physical strength.

The new shopping center has two thousand or three thousand parking spaces, spanning two or three floors. The same floor is divided into N multiple areas.

It's not easy to find a parking space by vague memory.

Slot two: aren't you going to lose your way in the mall?

Duer: Wulin Yintai and hundred major renovated, can not find the counter to go to.

Gubbkong: unless you meet at the front of the mall, if a friend wants to meet two people in a shopping mall, it's a super invincible thing. She says she is at the door of a certain brand, so she can't find a circle or I'm blind.

Xing5201314: with friends around the lake Yintai dinner, after two people can not distinguish the 1234 phase /ABCD block, and missed two times, ghost.

Reporter analysis: "Hubin Yintai see!" "OK, Hubin Yintai where? Two? Four?" "one issue."

"A block? B block?"

It is conceivable that for such two people to converge on the mall, there will be many plugs in this dialogue.

In those days, it was a tacit understanding of "tacit understanding" at the entrance of Wulin Yintai, but it seems that the shopping center now finds it difficult to find such a landmark.

And in the commercial body that frequently has more than one hundred twenty thousand square volumes, it is not easy to find a brand counter or toilet, especially if the shopping mall's guidance is not perfect enough, it may go through twists and turns.

Slot three: a meal at a shopping center actually loses contact.

Zhu Qiming: to eat at Wanda, my friends came to see me by WeChat, saying I lost contact, and the phone could not get through.

Radish team little V: can't even connect to the WiFi of the shopping mall, clearly shows that it is connected.

Reporter analysis: I do not know because

Too big, or because some locations are relatively biased, the operators' network has not been fully covered. Even when all the shopping malls are trying to turn WIFI into foundation matching, even the phone signals do not seem to be very appropriate.

And those Shopping Mall, known as "WIFI full coverage", have noticed the actual experience of customers?

Retail industry veteran: it is not difficult to solve these problems at the technical level.

Shopping centers also need to accumulate experience and perfect every detail of the service.

Compared with those department stores that have been in Hangzhou for more than ten decades, Shopping Mall has won too many eyeballs in the past two years, and has won the same popularity. However, with the weekly Shopping Mall becoming a way of life for some people, some of its "small trap" also gradually exposed.

Is it because of its own property structure and business form that inevitably leads to blunder? Or everywhere, while the details of the service can not keep pace with its development?

In response, a retail veteran said that these problems are not difficult to solve at the technical level, and many shopping centers are just starting up and lack experience. They can only learn from them and gradually improve them.

"Department stores are limited by the old property structure, and the business volume is small, so they are less likely to face such problems as shopping centers. In the long run, the shopping center can provide very large service space. Of course, it also needs to improve the experience of customers from every detail."